To write as effectively as possible, try to do the following:
Have one main point and stay on topic.
Make positive, affirmative statements. Say "We can all choose a compassionate plant-based diet" rather than "Don't eat meat."
Reference any personal expertise or experience that might boost your credibility; for example, "As a veterinarian," "As a high school student," or "As a huge foodie…"
Use inclusive language (e.g., "we," "us," and "our") to relate to your audience.
Avoid jargon or acronyms that readers may not be familiar with.
Provide a reference for further information, such as ChooseVeg.com, and end your letter with a call to action.