Director of Education
Nick Cooney serves as director of education for Mercy For Animals, spearheading the organization's vegan advocacy efforts, including its online, television, and other national and international advertising campaigns. He also oversees MFA's highly influential ChooseVeg.com and MeatVideo.com websites, literature distribution, festival and youth outreach, and the efforts of MFA's thousands of volunteers around the country.
A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured by hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.
Nick didn't grow up with animals and never questioned what he ate until reading Peter Singer's book Animal Liberation at the age of 18. He went vegetarian right away, and vegan a few months later. Nick also immediately got involved with animal advocacy. A semester spent working in rural Mexico and a pair of speeches by powerful animal rights advocates led Nick to conclude that he could do the most good in the world by focusing his life on helping animals.