MFA's GUIDE TO
RESTAURANT OUTREACH

Encouraging local restaurants to offer or expand vegan options is a simple way to help animals. By broadening the selection of vegan options in your community, you make it easier for people to eat vegan. And since restaurants that feature vegan items can tap into a new customer base and increase profits, it's a win-win situation!

STEP
ONE
CHOOSE A RESTAURANT OR GROCER

Whether it's a popular neighborhood cafe with nothing vegan on the menu, a bar in need of a good veggie burger, or a grocery store with an underwhelming selection of vegan foods, opportunities are all around. Think about which vegan items would be the best fit for a particular business. Cafes might be encouraged to carry a vegan club sandwich. A pizza place could be asked to offer vegan cheese.

STEP
TWO
MAKE YOUR FIRST CONTACT

If you're patronizing the business, ask a server or manager about the vegan options. Many restaurants and grocers also have "Contact Us" pages on their websites; try sending a quick, polite email asking which vegan options they have and encouraging them to add more. Posting on their Facebook pages or on Yelp is a great way to publicly show that there is customer demand for vegan items.

STEP
THREE
MEET WITH THEM

If you have the time, you can set up a meeting with the owner, chef, or manager to discuss the benefits of adding vegan options. Print out and bring with you a copy of MFA's Vegetarian Resource Guide for Restaurants, a comprehensive how-to guide for food providers.

STEP
FOUR
USE YOUR TALKING POINTS

Whether you're communicating in person or online, be sure to do the following:

Always, always, always frame requests positively. Point out how adding vegan options would make you and others more excited about eating at their establishments and how it would be a fun culinary experience for them. Do not criticize them for having no or few existing vegan options.

Restaurant owners want to know how offering vegan options will increase profits. Emphasize the increasing demand for vegan food and how meat consumption has declined 10 percent in the past seven years. Also note that by adding vegan options their restaurants will be promoted on sites like VegGuide.org and Happy Cow.

Remind the owner that when a group of people is deciding where to eat, if even one person in the group is veg, they will likely have "veto power" over where the group eats. So adding vegan options will bring in more than just new vegan customers.

Give examples of other businesses doing a great job of providing vegan options to show it is a growing trend.

STEP
FIVE
PROMOTE AND SUPPORT THEM

Making sure people know about these great new vegan options is almost as important as having them in the first place. Get them listed in veg-friendly restaurant guides, organize a group of friends to eat at the restaurants, and post rave reviews on Facebook, Yelp and elsewhere.

Congrats and thank you!
Each business that expands its vegan offerings makes it easier
for everyone to eat a healthy and humane diet.


    

 
 
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