Make a donation to Mercy For Animals

Whether on the streets or the airwaves, in classrooms or on the Internet, from Los Angeles, California to Boston, Massachusetts, Mercy For Animals reached millions of individuals in 2008 with one compassionate message: farmed animals deserve protection and our food choices have the power to prevent needless animal cruelty.

Because of the generous support and commitment of our supporters nationwide, 2008 was truly a landmark year for Mercy For Animals. Here is a snapshot of some of the many highlights from our groundbreaking campaigns, investigations and public outreach events:

• Conducted over 400 public education outreach events – including presenting over 40 humane education lectures on factory farming and veganism to high school and college students, over 40 free vegan dinners and public workshops, over 200 leafleting events, and nearly 30 educational exhibits at festivals and concerts.
• Launched ChooseVegBlog.com, VegNC.com, and VegNJ.com – providing valuable online resources for individuals looking to adopt a healthy and compassionate vegetarian diet.
• Exposed horrific animal cruelty at Gemperle Enterprises, a battery-cage egg farm in northern California – MFA’s undercover exposé generated hundreds of news reports and resulted in grocery giant Trader Joe’s dumping the cruel farm.
• Revealed appalling abuse to egg-laying hens at California's largest egg farm – MFA's second high-profile undercover investigation generated national media exposure to the plight of laying hens and garnered support for Prop 2. One month after MFA released its investigation Californians overwhelmingly passed Prop 2 – banning battery cages, gestation crates, and veal crates in the state.
• Unveiled powerful pro-vegetarian ad campaigns in Chicago and Boston – MFA's "How Much Cruelty Can You Swallow?" bus and rail placards, featuring images of cows, pigs, and chickens crammed in tiny cages and stalls of factory farms, were viewed over 50 million times – awakening countless riders to the plight of factory-farmed animals.
• Distributed over 300,000 pieces of animal advocacy literature – including over 100,000 copies of our Vegetarian Starter Kit, 150,000 Why Vegetarian? brochures, and 20,000 of MFA's new Another Inconvenient Truth leaflet – which exposes meat production as a greater cause of global warming than transportation.
• Sponsored eye-catching vegetarian billboards in Michigan – opening the hearts and minds of millions of drivers to the suffering of farmed animals.
• ChooseVeg.com welcomed nearly 2 million visitors – MFA's expanded web ad campaign sent traffic sky high to our popular, one-stop vegetarian resource site. Many visitors watched, for the first time, undercover footage of the deplorable manner in which animals are raised and killed for meat, dairy, and eggs. Countless visitors contacted MFA with inspiring feedback about their new pledge to a cruelty-free diet.
• Generated over 230 articles, radio interviews, and TV news stories about factory farming and veganism – MFA's writers group submitted dozens of animal-advocacy letters to the editors of newspapers nationwide. Stories appeared in the Los Angeles Times, Associated Press, Cleveland Plain Dealer, Columbus Dispatch, The Lantern, San Diego Union-Tribune, Chicago Sun-Times, Chicago Tribune, The Sacramento Bee, Asheville Citizen-Times, Spartanburg Herald Journal, The Scoop, and on television networks including CNN, ABC , NBC, CBS, and FOX.

Thank you for helping us give a voice to the voiceless this year.

Please join us in expanding our efforts in 2009 by making a generous tax-deductible donation. With your support we can continue our life-saving campaigns and stride closer to the day when all animals are treated with the respect and compassion they so rightly deserve.