April 2019

Monthly Impact Report

April Progress

This month, Mercy For Animals released a heart-wrenching investigation that uncovered the suffering animals endure in transport throughout Mexico. We convinced a massive U.S. restaurant chain to overhaul its suppliers’ treatment of chickens—a reform that could impact more than 10 million birds.

Six demonstrations in Brazil sent a tenacious message to companies that animal suffering will not be tolerated, and videos produced this month highlight fierce animal activists changing the world.


Confronting Cruelty

Mexico

Mercy For Animals investigators across Mexico uncovered horrific suffering in the animal transport industry.

Our footage reveals animals trapped inside crowded, filthy transport trucks with no access to food or water and terrified pigs struggling to breathe. Several pigs were foaming at the mouth from motion sickness and the stress of transport. Sometimes their limbs fell between the truck’s outer bars. They had no access to water or food for long periods and no protection from rain, wind, or scorching heat.

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Eliminating Cages and Reducing Suffering

Brazil, Mexico, United States

After conversations with Mercy For Animals, Corazón de Pan, a coffee shop in Guanajuato, Mexico, has agreed to go cage-free.

Mini Kalzone, a fast-food chain with more than 100 locations in Brazil, has committed to banning cruel cages from its supply chain. This policy comes after a three-month campaign by Mercy For Animals, including an action in São Paulo that convinced the company to speak with us.

After a movement-wide initiative, Denny’s, a restaurant chain with nearly 1,600 locations, committed to giving chickens more space, better lighting, and an environment that allows for more natural behaviors.

Denny’s has also agreed to transition to strains of birds that have not been bred for growth genes that cause intense pain and to eliminate live-shackle slaughter.

8,500 Animals

Potentially Impacted Each Year by Policies to Eliminate Cruel Cages for Hens

12.5 Million Animals

Potentially Impacted Each Year by Policies to Reduce Suffering of Chickens Raised for Meat

2

Brands Committed to Going Cage-Free

Brazil: 1
Mexico: 1

4

Brands Committed to Reducing Suffering of Chickens Raised for Meat

United States: 3
Canada: 1

Standing Strong Together

Brazil

Mercy For Animals activists in São Paulo held six eye-catching actions with Emilha, a seven-foot-tall “chicken” with a broken wing and open wounds.

The demonstrations sent a message to Grupo Pão de Açúcar and YouBurger that allowing chickens to suffer will not be tolerated.

Building a Movement

Mexico, Brazil, United States

Mercy For Animals activists hosted 95 actions in April! Volunteer actions build excitement for our movement, spread awareness, and mobilize advocates in support of our campaigns.

408

Volunteer Hours
Logged

Brazil: 225
Mexico: None This Month
United States: 183

95

Volunteer Actions
Completed

Brazil: 87
Mexico: None This Month
United States: 8

34

Active Volunteer
Communities

Brazil: 22
Mexico: 2
United States: 10

Changing Institutions

Mexico, Brazil

The lower the demand for meat, dairy, and eggs, the fewer animals will be born into misery at factory farms. Mercy For Animals works to decrease demand by partnering with major institutions in Mexico and Brazil, such as schools and local governments, to reduce meat, dairy, and eggs served by at least 20 percent.

8,100

Animals Potentially Spared Through Institutional Policies

Brazil: 6,900
Mexico: 1,200

406,500

Vegan Meals
Served

Brazil: 329,400
Mexico: 77,100

0

Chefs Trained in Plant-Based Nutrition and Cooking

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.

35.5 Million

Social Media Impressions

Mexico: 13.3 Million
Brazil: 783,121
United States: 21.5 Million

1.8 Million

Online Video Views

Mexico: 930,081
Brazil: 51,670
United States: 893,548

26,585

Pro-vegan Leaflets

Mexico: None This Month
Brazil: 26,488
United States: 97

15

Media Mentions

Mexico: 3
Brazil: 2
United States: 10

0

Media Hits in
Top 50 Outlets

Mexico: None This Month
Brazil: None This Month
United States: None This Month

320

21-Day Vegetarian
Challenge Sign-Ups

Brazil: 320


New Videos Produced This Month
Compton Vegan
Slutty Vegan
Impossible Whopper
Vegan Monk
Investigator Allies
Sweet Farm

View our year-to-date progress at MercyForAnimals.org/Impact

BECOME AN INVESTIGATOR ALLY

Your monthly gift will bring hope to suffering animals.

"What keeps me focused is to remember that we are their only hope."

—Camilla, an undercover investigator in Brazil