Monthly Impact Report
Californians voted overwhelmingly last year to pass the strongest farmed animal protection initiative in the world—Proposition 12. Now Mercy For Animals’ government affairs and public policy team has a seat at the table with the California Department of Food and Agriculture, the body tasked with drafting the regulations to carry out Prop 12.
In Brazil, our Alimentação Consciente food policy team obtained a significant commitment from the city of Campos dos Goytacazes and hosted trainings to prepare for the meat-reduction program’s implementation.
In August the Brazilian city of Campos dos Goytacazes publicly agreed to work with our Alimentação Consciente Brasil food policy team to replace 20 percent of meat, dairy, and eggs with plant-based food by serving vegan meals one day a week in city schools and social-assistance centers.
Days before the public commitment, Mercy For Animals team members trained 235 chefs and nutritionists in plant-based eating and cooking. Once the program is fully implemented, the institutions will serve around 350,000 vegan meals a year.