March 2019 Monthly Impact Report - Mercy For Animals
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March 2019

Monthly Impact Report

March Progress

Earlier this year, Mercy For Animals released a new vision, mission, and three-year strategic plan.

With this foundation in place, we hit the ground running in March. Teams developed strategies to support our org-wide change goals, and we continued to see major progress in all areas of our work.

Influencing Government Recommendations


The Congress of Mexico City adopted a resolution on March 14 urging social assistance centers and schools to replace meat and eggs with plant-based protein one day a week. Deputy Miguel Angel Macedo Escartín proposed the measure.

Now we plan to use this recommendation to persuade more institutions to replace 20 percent of meat, dairy, and eggs served with plant-based food.

Learn more.

Eliminating Cages and Reducing Suffering

Brazil, Mexico

Upscale ice cream chain Bacio di Latte will ban cruel cages for hens in its supply chain by 2025. The Brazilian company operates more than 100 stores.

Cia Beal de Alimentos, owners of Brazilian supermarket chains Festval and Beal, also agreed to sell only cage-free eggs by 2022.

ISS Mexico agreed to apply the company’s global commitment to sourcing only cage-free eggs to its locations in Mexico. The foodservice provider dishes out 30,000 meals each day, using about 460,000 eggs a year.

66,600 Animals

Potentially Impacted Each Year by Policies to Eliminate Cruel Cages for Hens

0 Animals

Potentially Impacted Each Year by Policies to Reduce Suffering of Chickens Raised for Meat


Brands Committed to Going Cage-Free

Brazil: 3
Mexico: 1


Brands Committed to Reducing Suffering of Chickens Raised for Meat

United States: None This Month
Canada: None This Month

Changing Institutions

Mexico, Brazil

The lower the demand for meat, dairy, and eggs, the fewer animals will be born into misery at factory farms. Mercy For Animals works to decrease demand by partnering with major institutions in Mexico and Brazil, such as schools and local governments, to reduce meat, dairy, and eggs served by at least 20 percent.


Animals Spared Through Institutional Policies

Brazil: 6,900
Mexico: 1,200


Vegan Meals

Brazil: 329,400
Mexico: 77,100


Chefs Trained in Plant-Based Nutrition and Cooking

Standing Strong Together


Mercy For Animals staff and volunteers took to the streets in a Mexico City International Women’s Day rally to share the powerful message that animal rights and feminism go hand in hand. With more than 8,000 people in attendance, the event was an excellent opportunity to connect and support other social justice movements.

Building a Movement

Mexico, Brazil, United States

Mercy For Animals volunteers hosted 108 actions in March! Volunteer actions build excitement for our movement, spread awareness, and mobilize advocates in support of our campaigns.


Volunteer Hours

Brazil: 251
Mexico: 1
United States: 70


Volunteer Actions

Brazil: 104
Mexico: 1
United States: 3


New Volunteer
Communities Built

Mexico: None This Month
Brazil: None This Month
United States: 7

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.

56.4 Million

Social Media Impressions

Mexico: 18 Million
Brazil: 6.6 Million
United States: 31.8 Million

1.8 Million

Online Video Views

Mexico: 1.1 Million
Brazil: 87,767
United States: 631,460


Pro-vegan Leaflets

Mexico: 2,753
Brazil: 27,946
United States: 120


Media Mentions

Mexico: 5
Brazil: 3
United States: 26


Media Hits in
Top 50 Outlets

Mexico: 1
Brazil: None This Month
United States: 2


21-Day Vegetarian
Challenge Sign-Ups

Brazil: 599

New Videos Produced This Month
Kevin Smith and Harley Quinn Smith
Gary Whitaker, Plant Based Fitness
Charlie’s Acres
Cat Fitness: Mario “Cat”Catley

View our year-to-date progress at

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Your monthly gift will bring hope to suffering animals.

“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil