Earlier this year, Mercy For Animals released a new vision, mission, and three-year strategic plan.
With this foundation in place, we hit the ground running in March. Teams developed strategies to support our org-wide change goals, and we continued to see major progress in all areas of our work.
The Congress of Mexico City adopted a resolution on March 14 urging social assistance centers and schools to replace meat and eggs with plant-based protein one day a week. Deputy Miguel Angel Macedo Escartín proposed the measure.
Now we plan to use this recommendation to persuade more institutions to replace 20 percent of meat, dairy, and eggs served with plant-based food.
Upscale ice cream chain Bacio di Latte will ban cruel cages for hens in its supply chain by 2025. The Brazilian company operates more than 100 stores.
Cia Beal de Alimentos, owners of Brazilian supermarket chains Festval and Beal, also agreed to sell only cage-free eggs by 2022.
ISS Mexico agreed to apply the company’s global commitment to sourcing only cage-free eggs to its locations in Mexico. The foodservice provider dishes out 30,000 meals each day, using about 460,000 eggs a year.
The lower the demand for meat, dairy, and eggs, the fewer animals will be born into misery at factory farms. Mercy For Animals works to decrease demand by partnering with major institutions in Mexico and Brazil, such as schools and local governments, to reduce meat, dairy, and eggs served by at least 20 percent.
Mercy For Animals staff and volunteers took to the streets in a Mexico City International Women’s Day rally to share the powerful message that animal rights and feminism go hand in hand. With more than 8,000 people in attendance, the event was an excellent opportunity to connect and support other social justice movements.
Mercy For Animals volunteers hosted 108 actions in March! Volunteer actions build excitement for our movement, spread awareness, and mobilize advocates in support of our campaigns.
Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.