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December 2020

Monthly Impact Report

December Progress

Goodbye, 2020. Mercy For Animals ended the year on a high note. We launched three investigations, snagged a mention in a New York Times story, and worked with Whole Foods Market on a new animal welfare commitment.


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Exposing Cruelty to Pigs

Brazil

A Mercy For Animals investigator exposed a pig slaughterhouse in Brazil operated by JBS, the world’s largest meat company. Hidden-camera footage uncovered pigs painfully electrocuted and bled to death.

This investigation also exposes several hog farms in south and southeast Brazil—including one JBS supplier—and some of the worst standard practices in the pork industry. The investigator documented animals living in extremely dirty concrete pens and suffering from injuries and illnesses, such as damaged limbs, tremors, dizziness, and trouble breathing.

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Capturing Abuse at a Livestock Auction

A Mercy For Animals whistleblower revealed animals sold like objects at an auction yard. Footage shows cows crowded closely together in trucks, shocked with electric prods, and forced to endure transport and auction yards in extreme temperatures. Some suffered severe frostbite. Others froze to death aboard trucks.

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Uncovering Amazon Destruction

Brazil

Narrated by actor and environmental activist Calum Worthy, a new Mercy For Animals video reveals the destructive impact of cattle ranching on the Amazon rainforest in Brazil.

We also released a comprehensive report, with compelling data and high-resolution satellite images, that shows the connection between demand for beef and destruction of the Amazon.

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Highlighting Vegetarianism in Brazil

Brazil

Vegetarianism is soaring in Brazil, according to a recent New York Times article. One reason for this is “an increasingly visible animal rights movement.” Sandra Lopes, our former managing director for Brazil, discusses the impact of undercover investigations and partnerships between Mercy For Animals and public schools that agree to serve less meat.

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Publishing in Renowned Brazilian Magazine

Brazil

For the first time, Alimentação Consciente Brasil published content in a renowned magazine—Veja Saúde. This is the third-largest monthly magazine in Brazil. Our article, published in the December edition, promoted the public health benefits of meat reduction and plant-based eating.

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Eliminating Cages and Reducing Suffering

Mexico, United States

Mi Mercadito, a retailer in Yucatán, Mexico, committed to ending its use of eggs from caged hens.

Whole Foods Market became the first major U.S. retailer to fully align with the Better Chicken Commitment. The company expanded its existing commitment, agreeing to transition to controlled-atmosphere stunning for fresh, prepared, and private-label chicken by 2026. Mercy For Animals supported partner organizations in securing this progress.

Building a Movement

Brazil, United States, Mexico

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.

114

Volunteer Hours Logged

Brazil: none this month
Mexico: none this month
United States: 114

14

Online Volunteer Actions Completed

Brazil: none this month
Mexico: none this month
United States: 2

28

Active Volunteer Communities

Brazil: 22
Mexico: 0
United States: 6

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.

26 million

Social Media Impressions

Mexico: 1.2 million
Brazil: 7.8 million
United States: 17 million

1.3 million

Online Video Views

Mexico: 87,452
Brazil: 368,158
United States: 886,355

22,221

One-Minute Facebook Video Views

Mexico: 10,300
Brazil: 1,675
United States: 10,246

37

Media Mentions

Mexico: none this month
Brazil: 12
United States: 25

3

Media Hits in Top 50 Outlets

Mexico: none this month
Brazil: none this month
United States: 3

New Videos Produced This Month
Social Justice + Veganism Ep.4 Environmental Racism
Mercy For Animals 2020 Year in Review
Find Out Why These Veterinarians Are Against Ventilation Shutdown
Meet Ruby the Cow
Social Justice + Veganism Ep. 3 Food Deserts
Social Justice + Veganism Ep.2 Why Should Vegans Fight for Human Rights?
Give Animals Hope
What is causing Amazon rainforest destruction?

Become a Monthly Supporter

Your monthly gift will bring hope to suffering animals.

“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil