Future generations will look back on 2020 as a turning point—for animals and the world. Together, we can envision and build a new normal.
Your generosity, time, energy, and persistence this year brought real and lasting change for animals. You motivated major companies to ban the most abusive practices, connected and inspired supporters to take action for animals, and made inroads in government to drive policy that protects farmed animals.
Conducted our first-ever investigation at a fish farm, where our investigator documented a fish sliced in half while fully conscious in a routine quality-control measure
Started The People’s Fund, a grant program to support the work of Black activists helping to build a more compassionate food system
Held the first Mercy Fest, where musicians performed hits inside a cage on the roof of a popular bar in Mexico City to draw attention to the plight of farmed animals
Moved India’s food safety authority to release advisories—for the first time—promoting plant-based eating on their website
Aided in the first harvest for a family-run farm that transitioned from raising over a million chickens a year to growing hemp with the support of our TransFARMation project
Won a prestigious advertising award in Brazil for our international “new normal” video
Animals Potentially Impacted Each Year by Companies That Purchase from Producers Making Progress to Reduce the Suffering of Chickens
Brands Committed to Eliminating Cages for Egg-Laying Hens
Brands Persuaded to Reduce Suffering of Chickens Raised for Meat
Impressions of Mercy For Animals Social Media Content
Views of Mercy For Animals Videos
ChooseVeg.com Blog Views
Mentions in Media Outlets
Helped secure a new law in Colorado that requires all eggs sold in the state to come from hens free from cages
Inspired 71 legislators to co-sponsor the Safe Line Speeds During COVID-19 Act and Farm System Reform Act
Set up a vegan task force for India’s food regulator to advocate plant-based eating
Filed a lawsuit challenging the United States Department of Agriculture’s decision to increase line-speed limits at chicken slaughterhouses
Joined a federal lawsuit filed by the Humane Society of the United States that opposes the USDA’s current response plan for bird flu
Challenged the USDA’s failure to ban the slaughter of pigs too sick or injured to stand or walk
Thanks to your enduring support, the legislative and corporate policy changes Mercy For Animals helped advance will alleviate suffering for millions of animals trapped in factory farms—while we work to build a new food system and a world where animals are respected, protected, and free.