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March 2020

Monthly Impact Report

March Progress

In March, the spread of COVID-19 grabbed the attention of much of the world. Life as many knew it came to a grinding halt. A few Mercy For Animals programs, which rely on pressuring food companies and in-person actions, were paused.

Yet, the connection between pandemics like COVID-19 and animal agriculture is clear. This unprecedented time could also be a pivotal moment humankind decides to chart a new path forward—one that allows us to live in harmony with our planet and the animals who share it. Mercy For Animals took public and behind-the-scenes actions this month to advance this vision.


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Urging an End to Illegal Meat, Wildlife, and Pet Markets

India

In light of the coronavirus pandemic, Mercy For Animals India Foundation and other groups joined forces to urge the Indian health minister to shut down illegal meat and animal markets to prevent the emergence of new diseases and limit the spread of the current coronavirus.

The virus is believed to have first jumped to humans in a “wet” market in Wuhan, China, selling both meat and live animals of various species. Intensive confinement of animals used for food creates prime conditions for zoonotic viruses—those capable of infecting humans—to develop and spread.

As we’ve seen with swine and bird flu, when diseases that can transfer to humans emerge at factory farms, they can gravely threaten public health.

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Bringing Plants to People

United States

Mercy For Animals partnered with Community Solidarity—America’s largest vegetarian hunger-relief organization—to donate and distribute 2,000 meals to people in need in New York City.

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Persevering in Perilous Times

Global

While Mercy For Animals team members are all working in isolation, we remain united and more committed than ever to fighting for the most vulnerable and abused among us: farmed animals.

Eliminating Cages and Reducing Suffering

United States

Oath Pizza, a fast-casual pizza chain serving over 50 communities across the United States, adopted the Better Chicken Commitment, pledging to provide birds with enriched environments, end live-shackle slaughter, and limit the number of birds in a given space, among other changes in their supply chain.

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0

Animals Potentially Impacted Each Year by Policies to Eliminate Cruel Cages for Hens
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UNDETERMINED NUMBER OF ANIMALS

Potentially Impacted Each Year by Policies to Reduce Suffering of Chickens Raised for Meat

1

Brand Committed to Going Cage-Free

United States: 1
Mexico: none this month
Brazil: none this month

0

Brands Committed to Reducing Suffering of Chickens Raised for Meat

United States: none this month
Canada: none this month

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Celebrating International Women’s Day

Mexico

Before social distancing became vital to flattening the curve of COVID-19, Mercy For Animals staff and volunteers participated in annual International Women’s Day marches in Mexico City and Monterrey.

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Launching an Online Store in Brazil

Brazil

Compassion is in fashion all around the globe, and Mercy For Animals totes, shirts, reusable bottles, and more are now available for purchase in Brazil.

Changing Institutions

Mexico, Brazil

The lower the demand for meat, dairy, and eggs, the fewer animals will be born into misery at factory farms. Mercy For Animals works to decrease demand by partnering with major institutions in Mexico and Brazil, such as schools and local governments, to reduce meat, dairy, and eggs served by at least 20 percent.

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6,900

Animals Potentially Spared Through Institutional Policies

Brazil: 6,900
Mexico: 0

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329,400

Vegan Meals Served

Brazil: 329,400
Mexico: 0

Building a Movement

Mexico, Brazil, United States

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important. And in March, Mercy For Animals activists hosted 16 actions!

74

Volunteer Hours Logged

Brazil: 56
Mexico: none this month
United States: 18

16

Volunteer Actions Completed

Brazil: 13
Mexico: none this month
United States: 3

27

Active Volunteer Communities

Brazil: 22
Mexico: 0
United States: 5

Volunteers holding up a sign at an outreach event
MFA employees and volunteers at an outreach event
Volunteers holding up signs at an outreach event
Volunteers holding up a sign at an outreach event
MFA employees and volunteers at an outreach event
Volunteers holding up signs at an outreach event

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.

25.6 million

Social Media Impressions

Mexico: 7.2 million
Brazil: 2.7 million
United States: 15.7 million

1.6 million

Online Video Views

Mexico: 323,082
Brazil: 89,589
United States: 1.2 million

29,251

One-Minute Facebook Video Views

Mexico: 5,100
Brazil: 1,200
United States: 22,951

49

Media Mentions

Mexico: 3
Brazil: none this month
United States: 46

2

Media Hits in Top 50 Outlets

Mexico: none this month
Brazil: none this month
United States: 2

0

Views of Our Footage in Media

United States: none this month
Mexico: none this month
Brazil: none this month

New Videos Produced This Month
Here Are Some Ways to Observe World Water Day
Grey Uses Hip Hop to Bring Awareness to Health and Wellness
BEINGS: Dana Uhrig-Fox Knew She Had to Go Vegan After Learning About the Cruelties of Dairy
BEINGS: Corinne Caouette Shares Her Love and Curiosity for Animals
These Girl Scout Cookies Are Vegan!
Crepe & Spoon Vegan Crepe Shop
Dr. Angie Sadeghi Talks About the Nutritional Value of Dairy
Vegan Filipino Food—Nick’s on Grand
BEINGS: Metal Front Woman Alissa White-Gluz Tells Us Why Veganism Is Metal
BEINGS: María Gabriela de Faría Found Love in a Stray Animal
BEINGS: Musician Pamela Laizure Uses Her Band as a Platform to Advocate for Animals

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“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil