Mercy For Animals undercover investigations have brought attention to our mission to end animal suffering—in corporate boardrooms and on legislative agendas across the world. In October, we shined a spotlight on the horrors of fish farming in the United States.
We also participated in the launch event of a new plant-based burger, hosted a rooftop concert in Mexico City, and amplified our message with the help of celebrity supporters.
We released a powerful new investigation narrated by True Blood actress Kristin Bauer that reveals how fish are farmed in the United States.
During this investigation, our cameras captured live catfish sliced in half so that their tails could be used for “taste tests.” The severed front halves—which contained the animals’ brains and much of their spinal cords—remained conscious and able to feel pain throughout this abuse. When it was over, they were thrown back into the pond.
The fish writhed on the ground minute after minute, flapping their fins and gills as though trying to swim away.
Mariana Issa, our plant-based corporate engagement manager, presented at Nestlé’s launch of the plant-based Awesome Burger. The presentation included insights on the plant-based market and how foodservice companies could boost new vegan options. Important Nestlé clients and distributors were in the audience, and we are excited to further grow this partnership.
We launched the first MercyFest, a socially distanced concert on the roof of a popular bar in Mexico City. Influential musicians in the Indie scene, including Sant from Little Jesus, Celest, Madame Recamier, Vanessa Zamora, Fer Casillas, and Budaya, performed hits inside a giant cage to draw attention to farmed animal issues. The concert streamed across our social media channels, racking up more than 25,000 views, and popular media outlets wrote about the event.
Mercy For Animals renewed and expanded our Conscious Eating commitment with the Instituto Federal Sul de Minas Gerais. For the next five years, the university will work with us to reduce meat, dairy, and eggs served by 20 percent across four campuses.
We estimate this reduction could spare around 3,500 animals each year that the program is implemented.
Domino’s, one of the world’s largest pizza chains, is serving up vegan pies in Australia and the United Kingdom. We are now calling on Domino’s to dominate the vegan market in Brazil. One thousand (and counting) Mercy For Animals supporters have urged the company to start cooking vegan pepperoni, margherita, and four-cheese pizzas. Let them know which vegan menu item you’d like to see added.
After negotiations with Mercy For Animals and partner organizations, major Brazilian egg processor Grupo AB Brasil committed to eliminating cruel cages for hens at its factory farms.
La Basque, one of Brazil’s best-known ice cream brands, and Oba Hortifruti, a retailer with 58 stores across 12 cities, pledged to stop using eggs from hens raised in these cramped cages.
Fish are among the most misunderstood animals on the planet. To find out more about them, we talked to biologist Dr. Jonathan Balcombe, author of What a Fish Knows. He shared that fish have fascinating lives and can recognize other individuals—including humans. Check out the interview below.
Boston Celtics player Enes Kanter used some of his free time during COVID isolation to read up on the impact of our meal choices.
We teamed up with Enes to create a powerful PSA video that exposes how our broken food system harms animals, people, and our environment.
The meat industry prioritizes speed and profits over the well-being of people and animals. Mercy For Animals collaborated with television stars Elizabeth Lail, Oliver Stark, Sarah Jeffery, Elliot Knight, Fiona Gubelmann, Mark Rowley, Alicia Dea Josipovic, Ronen Rubinstein, Rhiannon Fish, Owain Yeoman, and Brett Dier to reveal the horror of live-shackle slaughter.
The animated PSA featuring these celebrities has garnered more than 40,000 views on social media.
We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.
Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.