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February 2021

Monthly Impact Report

February 2021

Descriptions of animal cruelty from a new Mercy For Animals investigation reached households across the United States in a Sunday print edition of the New York Times

In Mexico, a major meat restaurant chain added vegan burgers to its menus. And the fourth-largest retailer in Brazil is going cage-free. 

Exposing Costco’s Cruelty

United States

The New York Times broke the story on a new Mercy For Animals investigation that reveals the hidden cost of Costco’s cheap chicken. The footage exposes appalling conditions: 

  • Chickens bred to grow so large so fast they cannot support their weight and often die from organ failure
  • Hundreds of thousands of birds crammed into dark, noisy sheds, living for weeks in their own waste
  • Injured and ill chicks, some with internal organs exposed and others unable to walk 
  • Countless birds suffering from open wounds, skin injuries, broken bones, and twisted necks and beaks
  • Large piles of dead animals on facility grounds outside barns housing live chickens

In conjunction with the investigation, Mercy For Animals launched a major campaign calling on Costco to adopt the Better Chicken Commitment, a set of standards aimed at reducing the suffering of chickens raised for meat. 

The investigation has been picked up by more than 60 media outlets.

Adding Plant-Based Meals to Menus

Mexico

Our Latin American corporate plant-based program (EligeVeg) helped encourage Sonora Grill Group, a major meat-based restaurant group in Mexico, to add delicious plant-based burgers to their menu featuring Nestlé’s Awesome Burger. This comes after our partnership with Nestlé, the world’s largest food company, began last year with the promotion of their new vegan meat products for foodservice in Latin America. Three of Sonora’s restaurant brands are now offering two new vegan options in 38 restaurants across Mexico. EligeVeg was even invited to their launch event to taste the vegan burgers!

Building Partnerships in the Culinary Scene

Mexico

We have been talking with Mexican store Liverpool, which operates 72 restaurants, eight coffee shops, and 23 gourmet food courts, about adding plant-based dishes to its menus. Vegan chefs Eddie Garza and Fernanda Álvarez are partnering with us to offer three free workshops to the executive chefs at Liverpool to support and inspire their journeys in plant-based cooking. 

Reducing Suffering and Eliminating Cages

Brazil, United States, Canada

The fourth-largest retailer group in Brazil, Cencosud, committed to sourcing only cage-free eggs in the country by 2028. The company’s private label plans to complete the transition by 2025. The announcement followed discussions with Mercy For Animals and other well-known animal protection groups. 

 

After conversations with Mercy For Animals, fast-casual restaurant chain Zoup! Eatery has agreed to the Better Chicken Commitment. By 2024, the company plans to source chicken from suppliers that give birds more space, provide enrichments and better lighting, ensure birds are rendered unconscious before slaughter using controlled-atmosphere stunning, and demonstrate compliance with third-party auditing. The company has about 100 locations in the United States and Canada.

Gaining Ground and Prominence

Mexico

As our EligeVeg program in Latin America continues to gain prominence and attention, a group in Argentina that aims to provide resources about plant-based food published an interview about the program and Mercy For Animals’ mission.

Spreading a Compassionate Message

United States

Mercy For Animals partnered with recipients of the 2020 People’s Fund to host a lively panel discussion. The People’s Fund provides grants to Black activists working to build a compassionate plant-based food system. Movement leaders shared their expertise in health, animal law, food relief, digital media, and community outreach. 

Revealing the Plight of Black Farmers

United States

Carlton Sanders was a chicken grower for around 28 years. After he spoke out against the poultry industry, his farm was foreclosed on. We visited him in Mississippi to tell his story. The video, Black Farmers Forgotten, has more than 15,000 views.

Building a Movement

Brazil, United States, Mexico

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.

192

Volunteer Hours Logged

Brazil: 8
Mexico: none this month
United States: 184

4

Online Volunteer Actions Completed

Brazil: none this month
Mexico: 4
United States: none this month

28

Active Volunteer Communities

Brazil: 22
Mexico: 0
United States: 6

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.

19.2 MILLION

Social Media Impressions

Mexico: 1 million
Brazil: 5.8 million
United States: 12.4 million

1.3 MILLION

Online Video Views

Mexico: 62,165
Brazil: 120,544
United States: 770,091

14.951

One-Minute Facebook Video Views

Mexico: 4,900
Brazil: 822
United States: 9,229

91

Media Mentions

Mexico: none this month
Brazil: 11
United States: 80

6

Media Hits in Top 50 Outlets

Mexico: 2
Brazil: none this month
United States: 4

New Videos Produced This Month

Activist Dick Gregory | Black History Month

Black History Month

Social Justice + Veganism Ep. 7: Slaughterhouse Workers

Black Farmers Forgotten

Social Justice + Veganism Ep. 6: Community Fridges

VIEW OUR YEAR-TO-DATE PROGRESS AT

MERCYFORANIMALS.ORG/IMPACT

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“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil