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November 2021

Monthly Impact Report

November 2021

November was an incredible month for Mercy For Animals. We helped persuade the second-largest supermarket in the United States to take meaningful first steps toward reducing suffering for chickens. 

After receiving messages from our supporters, Denny’s announced it would explore adding more plant-based options to its menu. And in Brazil, a large bakery partnered with us to add two vegan items.

Achieving Standout Charity Status

Animal Charity Evaluators (ACE) officially released its list of recommended animal charities for 2021. ACE recognized Mercy For Animals as a standout charity, placing us among charities worldwide that are the most effective in reducing animal suffering.

Read the full review, and see all the leading charities.

Uncovering Animals Suffering in Triple-Digit Temperatures

United States

A new Mercy For Animals investigation reveals animals left to suffer in filthy, barren pens and extreme heat at a Nebraska feedlot—without any shade or protection—often in triple-digit temperatures.

Visit to learn more about the case and to take action.

Reducing Suffering for Chickens

Brazil, United States

After engaging with Mercy For Animals and other organizations, Albertsons, the second-largest supermarket in the United States, adopted a policy to reduce suffering for some chickens in its supply chain. The policy specifically applies to the company’s organic private-label line. 

After two years of discussion with us, the largest egg producer in the state of Rio Grande do Norte in Brazil agreed to eliminate all cages used to confine hens. 

Persuading Companies to Explore Plant-Based

United States

Denny’s has announced it is now actively exploring adding a plant-based protein option to its breakfast menu. The announcement also states that the company is looking to add plant-based options to all its other menus. This news follows several months of campaign activity by Mercy For Animals supporters asking breakfast chains across the United States to add vegan items. 

Veganizing Bakery Menus


After pressure from Mercy For Animals, Brazilian bakery 10 Pastéis launched two vegan pastries in all its locations. With nearly 100 stores in Brazil, 10 Pastéis is the largest Brazilian franchise offering pastries.

Building a Movement

Brazil, United States, Mexico

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.


Volunteer Hours Logged

Brazil: 83
Mexico: none this month
United States: none this month


Online Volunteer Actions Completed

Brazil: 60
Mexico: none this month
United States: none this month


Active Volunteer Communities

Brazil: 22
Mexico: 0
United States: 6

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.


Social Media Impressions

Mexico: 1 million
Brazil: 3.4 million
United States: 8.5 million


Online Video Views

Mexico: 85,376
Brazil: 126,093
United States: 371,198


One-Minute Facebook Video Views

Mexico: 452
Brazil: 425
United States: 454


Media Mentions

Mexico: 4
Brazil: 39
United States: 13


Media Hits in Top 50 Outlets

Mexico: 2
Brazil: none this month
United States: 1

New Videos Produced This Month

This Vegan Bakery in Portland Went from a Quarantine Hobby to a Full-Time Career

This Bakery Was Nominated as One of the Best Vegan Bakeries in the United States

Give Hope: New Challenge Raises Crucial Funds to Help Abused Animals

We Are Calling on Governments to Increase Plant-Based Options

One State's "Mega Dairy" Catastrophe



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“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil