August 2022

Monthly Impact Report

August 2022

Monthly Impact Report

August 2022

Momentum continued in India with a third state in the country banning cruel confinement systems for pregnant and mother pigs. Our team in Brazil collaborated with a hotel chain to pilot a vegan coffee corner, and in the United States we brought our message to Times Square in New York City. 

Bringing Vegan Food and Drinks to Hotels

Brazil

Our team in Brazil signed a partnership with Accor Hotels. As part of the agreement, we will support the hotel chain in creating a vegan coffee corner at a 348-room hotel in São Paulo. It’s a pilot project that we expect other Accor units will adopt if successful.

Urging the Canadian Egg Industry to Fulfill Commitments

Canada

A Mercy For Animals team member penned an op-ed in the Toronto Star arguing that the National Farm Animal Care Council needs to update its code of practice for laying hens so companies in Canada can fulfill their cage-free commitments by the deadlines agreed upon in 2016.

Interviewing Stars

United States

We released an inspiring Compassionate Living magazine video interview with actress and singer Sarah Jeffery. Sarah kindly shared our Instagram collab post, and the video amassed over 100,000 views in just one day.

Ending Gestation Crates in India

India

Another state in India banned the use of gestation and farrowing crates after appeals from Mercy For Animals.

Banning Cruel Cages

Global

After discussions with Mercy For Animals about our International Cage-Free Equity Index, which ranks companies according to their progress toward better welfare standards for hens, Olive Garden parent company Darden released a global cage-free egg commitment. The policy expands the company’s welfare efforts beyond its original U.S. commitment. 

Supporting Plant-Based Companies

Mexico

We are working with NotCo, a Chilean food-tech company that produces plant-based milk, to support its expansion into Mexican markets.

Making a Splash in Times Square

United States

Mercy For Animals exposed the cruel animal transport industry with a massive billboard in Times Square, New York. While transport trucks often hide in plain sight, the conditions inside are so horrific that more than 20 million farmed animals die each year before reaching the slaughterhouse. Thousands of our supporters have signed our petition calling for change. 

Building a Movement

Brazil, United States, Mexico

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.

238

Volunteer Hours Logged

Brazil: 117
Mexico: 28
United States: 93

95

Volunteer Actions Completed

Brazil: 92
Mexico: 1
United States: 2

29

Active Volunteer Communities

Brazil: 28
Mexico: 1
United States: 0

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.

9 MILLION

Social Media Impressions

Mexico: 856,296
Brazil: 1.3 million
United States: 7 million

1.3 MILLION

Online Video Views

Mexico: 167,902
Brazil: 100,200
United States: 1.1 million

23

Media Mentions

Mexico: none this month
Brazil: 22
United States: 1

3

Media Hits in Top 50 Outlets

Mexico: none this month
Brazil: 2
United States: 1

New Videos Produced This Month

Eating Vegan in Alabama

Can You See Their Little Noses?

Vegan Butterbeer Is Now Available at Another Location

Over 1,000 Pigs Were Found Dead in Iowa

Who Have You Seen?

Our Investigation into a Hatchery Reveals Live Chicks Tossed into Trash Bags

Alissa White-Gluz Explains What the F**k Is So Great About Eating Plants

Have You Seen These Trucks Packed Full of Terrified Animals?

Meet the Hot Dog Brand That Is Queering Capitalism

Bif Naked Explains What the F**k Is Wrong with Fishing

VIEW OUR YEAR-TO-DATE PROGRESS AT

MERCYFORANIMALS.ORG/IMPACT

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“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil