January 2022 - Mercy For Animals
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January 2022

Monthly Impact Report

January 2022

Monthly Impact Report

January Progress

Mercy For Animals kicked off 2022 with a positive outcome from an exposé we conducted in Canada around five years ago. 

Holding Animal Abusers Accountable


​​​​​​In 2017, Mercy For Animals released an exposé showing egregious animal cruelty involving two Canadian companies. Our whistleblower captured footage at multiple farms in British Columbia, where Elite Farm Services workers were under contract with Sofina Foods to catch chickens and deliver them to slaughter. The whistleblower documented workers stomping on live birds and tearing off their limbs. 

A year later, the Canadian Food Inspection Agency laid charges against Elite Farm Services, Sofina Foods, and Elite owner Dwayne Paul Dueck. While Sofina claimed to be “appalled and extremely shocked” by the footage, a former supervisor at Elite Farm Services claimed that management had been at least partly aware of the terrible treatment of chickens.

These companies were recently held accountable. Elite Farm Services and Sofina Foods both pleaded guilty to two charges of animal cruelty for causing undue suffering. They must each pay $300,000 in fines and have been sentenced to three years’ probation.

Before pleading guilty, the accused twice attempted to have the case thrown out of the Supreme Court of British Columbia and failed both times.

Garnering Support for Plant-Based Options

United States

After Chipotle launched a new plant-based chorizo, Mercy For Animals mobilized demand for it by promoting the new product on our social media channels. 

We also sent out emails to supporters in Colorado and Indiana, where Chipotle was trialing the product, encouraging them to visit a Chipotle and try it. 


Building a Movement

Brazil, United States, Mexico

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.


Volunteer Hours Logged

Brazil: none this month
Mexico: none this month
United States: 21


Online Volunteer Actions Completed

Brazil: none this month
Mexico: none this month
United States: none this month

Growing Our Global Capacity

Through investigations and public engagement, Mercy For Animals opens eyes and hearts to the suffering farmed animals endure. Our videos, websites, and print resources empower people to join our mighty movement.


Social Media Impressions

Mexico: 777,178
Brazil: 994,280
United States: 8.6 million


Online Video Views

Mexico: 107,433
Brazil: 80,389
United States: 827,442


Media Mentions

Mexico: none this month
Brazil: 17
United States: 37


Media Hits in Top 50 Outlets

Mexico: none this month
Brazil: 9
United States: 2

New Videos Produced This Month

What Sarah Saw

Top 5 Weirdest DRONE Discoveries

Meat Companies Plead Guilty After Exposé Shows Chickens Stomped, Torn Apart



Become a Monthly Supporter

Your monthly gift will bring hope to suffering animals.

“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil