December
2024
This December, we supported a leading Mexican department store in introducing a variety of vegan dishes at their first culinary festival of the year. We also pushed companies like Grupo Bimbo and Metro to make strides in their commitments to animal welfare.
Introducing Vegan Options at Store’s Culinary Festival
Mexico
Liverpool, a Mexican department store with 97 locations, added vegan options to their first culinary festival of the year. We supported the company with recipes and recommendations, including guidance on removing eggs from all of their pancakes. The festival’s menu also includes the popular Mexican dish enchiladas, which are traditionally served with meat and sour cream. They are now offered as a plant-based dish. In addition to veganized pancakes and enchiladas, the festival offered tomato ceviche and hummus toast served with tofu instead of cheese. These four vegan options are available for about one month in all 97 locations across the country.
Fighting for Federal Animal Protections
United States
U.S. representative Escobar, who introduced the Pigs and Public Health Act, sent a letter with our support to the Biden administration calling for regulations for pigs who are too injured or sick to walk. Eight other members of Congress signed on to the letter.
The 2018 Farm Bill expired in 2024, and Congress passed a continuing resolution to extend it into 2025. Fortunately, the resolution did not include the dangerous EATS Act, which threatens animal protection laws, or any language like it.
Ensuring Companies Progress Toward Welfare Commitments
Brazil, Canada
Grupo Bimbo, one of the largest baking companies globally, reported that they are now using 37% cage-free eggs. This is an increase of 20% since they last reported but falls short of their 46% projection. This update followed discussions with our team and a low rating on our MICA animal welfare scorecard—a tool we use to rate how well companies are progressing toward their goals.
Metro, a leading Canadian grocery store chain with hundreds of locations across Quebec and Ontario, reported that 13% of their egg sales are for cage-free eggs after coalition pressure, including from Mercy For Animals. This is the first time the company has reported overall percentage progress since their commitment in 2016.
After six months of campaigning and a recent public demonstration in São Paulo, Vigor Alimentos, a Brazilian consumer-packaged-goods company, reported 45% progress toward their cage-free commitment and a completion date of year-end 2025.
Training Nutritionists in Brazil
Brazil
As part of our program to bring plant-based meals to schools in Brazil, we trained 20 nutritionists from the city of Caruaru on plant-based eating. These nutritionists are now more prepared to carry out educational activities about this topic for children.
Presenting at the Animal Rights and Vegan Advocacy Summit
Brazil
Several Mercy For Animals team members presented at the Animal Rights and Vegan Advocacy Summit in Sao Paulo, Brazil. At our exhibition booth, our team spoke with 1,225 visitors who completed 12,000 actions for animals. We also gained 180 new volunteer sign-ups!
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“What keeps me focused is to remember that we are their only hope.”
—Camilla, an undercover investigator in Brazil