November
2024
In November, Mercy For Animals secured key wins, including coffee chains eliminating plant-based milk surcharges and a popular Brazilian steakhouse fulfilling its cage-free pledge.
Eliminating Plant-Based Milk Surcharges
United States
In a significant victory for plant-based advocacy, Starbucks announced the elimination of their surcharge for plant-based milk, making cruelty-free options more affordable. We’ve had productive conversations with Starbucks about the surcharge and plant-based drinks since 2023, and the chain has rolled out several menus featuring oat milk beverages. Additionally, Gregorys Coffee, which operates 37 locations in the New York and DC metro areas, also removed their upcharge for plant-based milk. Over the past year, we have been discussing price parity with Gregorys and encouraging them to offer more plant-based drinks.
Calling on Supporters to “Pardon” a Turkey
United States
We launched our annual Pardon a Turkey campaign for the holiday season, encouraging people to choose plant-based for the holidays. As a thank-you, those who pledged received a beautifully designed 12-page digital cookbook, Plant-Powered Holidays: Delicious Recipes for a Turkey-Free Table, which offers mouthwatering recipes, simple swaps, and tips for sourcing plant-based ingredients to make enjoying a cruelty-free holiday meal easier than ever. About 1,500 people took the pledge to celebrate a compassionate holiday season.
Driving Positive Impact with a New Tool for Climate Action
Colombia
At a major conference on biological diversity held in Colombia, the World Federation for Animals introduced the Animals for Climate Action tool, which we helped develop. The tool was designed to inform nationally determined contributions under the Paris Agreement and national biodiversity strategies and action plans under the Convention on Biological Diversity. It received overwhelmingly positive responses. This collaborative effort marks a significant step in integrating animal welfare into global climate and biodiversity policies.
Training Nutritionists in Belo Horizonte
Brazil
We have been working since 2019 on implementing Belo Horizonte’s policy to reduce animal products served by 20% in schools across the city of 2.3 million people. In November, nutritionists from the city attended a workshop we hosted with Humane Society International on healthy, sustainable, and resilient food systems.
Pushing Companies to Fulfill Animal Welfare Commitments
Brazil
Fogo de Chão, one of Brazil’s most well-known steakhouses, reported that they had fulfilled their cage-free commitment.
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“What keeps me focused is to remember that we are their only hope.”
—Camilla, an undercover investigator in Brazil