February
2025
From securing the removal of plant-based milk surcharges at Dunkin’ locations in the United States to helping introduce vegan pancakes and enchiladas in Mexico, we are making plant-based options more accessible. Additionally, our efforts in Brazil have led to major progress in corporate commitments to cage-free egg sourcing and an exciting new partnership with one of the country’s largest catering services.
Removing Plant-Based Milk Surcharges at 9,500+ Dunkin’ Locations
United States
Dunkin’ has eliminated their plant-based milk upcharge at all locations in the United States—more than 9,500. This decision follows discussions with our corporate engagement team and brings Dunkin’ in line with Starbucks, Dutch Bros, and Scooter’s Coffee, making plant-based options more accessible at four of the country’s largest coffee chains.
Adding Plant-Based Pancakes, Enchiladas, and Zen Balls to Menus in Mexico
Mexico
After a successful trial of new plant-based options, Mexican department store chain Liverpool informed us that they would integrate the vegan oat pancakes we helped them create into their menu. The new pancakes will be offered as a free swap for their traditional ones. The company will also add vegan enchiladas to their permanent menu. These dishes will be offered at 68 of their 97 restaurant locations nationwide.
Rock N’ Wok, a restaurant chain that serves Asian cuisine, added vegan Zen balls to the menu at one of their locations. The company reached out to our team for help with developing and promoting a plant-based dish. We met with their R&D team to offer advice on creating a vegan dish, advertising the new menu item, and more.
Moving Companies to Make Progress on Animal Welfare
Brazil, Global
Brazilian food company Varanda reported that all the eggs they sold were now cage-free. This news comes after a Mercy For Animals pressure campaign and three years ahead of their commitment deadline.
Along with partner organizations, we pressured multinational food manufacturer Associated British Foods to reinstate their cage-free egg commitment for Brazil and report progress for their operations worldwide. The company recently reported 26% progress globally.
Our 2023 campaign targeting M. Dias Branco—one of Brazil’s largest food companies, specializing in pasta and cookies—helped motivate the company to go 100% cage-free. They recently told us that they had completed their transition in October 2024. The company, which consumes eight tons of eggs per month, is preparing to announce this milestone across their social media pages, on their website, and to the press.
Partnering with a Major Catering Service in Brazil
Brazil
Serlares, one of Brazil’s largest corporate catering companies, worked with our team on a pilot project in Ceará, a state in northeastern Brazil. As part of the pilot, the company will serve more vegan options. Our team led three training sessions, teaching 15 recipes to 24 participants. Serlares shared a video on Instagram highlighting the partnership and training.
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“What keeps me focused is to remember that we are their only hope.”
—Camilla, an undercover investigator in Brazil