8 Alternative Facts the Meat Industry Wants You to Believe

1. Animals raised for meat are treated humanely.

Let’s be real. All animals bred for food will meet the same violent and unnecessary death: sliced open at the throat. No animal wants to die to become your meat.

Want to see what the meat industry considers humane? Click here to watch our undercover investigation from a so-called humane-certified slaughterhouse.

2. Farmed animals are raised outdoors in open pastures.

You know all those cute, cartoony images of smiling farmed animals being raised outdoors in open pastures? Don’t believe them for a minute. The vast majority of animals raised for food in the United States endure a life of misery and pain on factory farms. These poor animals will never see sunlight or breathe fresh air until the day they are loaded into overcrowded transport trucks and shipped to slaughter.

3. Meat is sustainable.

We can’t even. If someone tries to tell you that animal products are sustainable or environmentally friendly, tell them to check themselves. No matter what it says on the package, animal agriculture is one of the leading contributors to climate change. It also wastes valuable resources and has a major hand in deforestation and species extinction.

4. You need meat for protein.

No, you don’t. Protein is abundant in plant-based foods, from nuts and beans to tofu and seitan. You don’t need meat for adequate protein. It’s a myth. The end.

5. Factory farming is the only way to feed everyone.

Not only is factory farming one of the leading causes of climate change; it’s also incredibly wasteful. It takes 16 pounds of grain to produce just one pound of beef. Imagine how many people we could feed with that grain.

6. Milk is necessary for calcium.

The dairy industry spends millions of marketing dollars to convince us that we need to consume cow's milk for calcium and strong bones. But the truth is that cow's milk is not only unhealthy, but also comes with unbelievable animal suffering. Thankfully, you can get loads of calcium from plant-based foods like kale, almond milk, and cereals!

7. Grass-fed beef is better for the planet.

Forget about it. According to Gidon Eshel, professor of environmental science at Bard College, “The only sustainable beef is beef that was never produced or consumed. Beef and sustainability are about as compatible as war and goodness.”

8. Eating chicken is healthy.

According to The Huffington Post, a 2012 study found that because chickens on factory farms grow so fast, the muscle meat becomes fatty and isn’t as nutritious as the meat industry would like you to believe. In fact, chicken sold today has 224 percent more fat and 9 percent less protein. Additionally, chicken has about the same amount of cholesterol, pound for pound, as red meat.


The meat industry loves to spew off alternative facts and deceive the public. Luckily, you don’t have to buy their BS or their products. By switching to a compassionate vegan diet, you help protect animals, the planet, and your health.

Click here to order your FREE Vegetarian Starter Guide.
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