Kroger, America’s largest grocer, predicts plant-based food will be one of the top five food trends in 2019. The company recognizes the growing market for plant-based products, citing a 2017 Mintel report that found 31 percent of consumers chose to have meat-free days, adopting lifestyle programs like Meatless Monday.
According to Food Business News, Kroger sees “eating styles” as a rising trend, which includes various diets or lifestyles health-conscious consumers adopt, such as plant-based eating. Kroger said:
Our consumers are finding it is easier than ever before to incorporate more plant-based fare into their daily diets. By choosing to go meat or dairy free, whether for a meal, a Meatless Monday, Flexitarian Friday, or every day of the week, there will be more plant-based options available to power through the day.
This isn’t the first time experts have predicted an increased demand for vegan food. A recent report from leading market research and consulting firm Coherent Market Insights found that the global vegan meat market was set to surpass $6.5 billion by 2026. The report projected rapid growth in the vegan meat market, with a compound annual growth rate of 7.6 percent between 2018 and 2025.
What’s more, GlobalData reported there were six times as many vegans in America in 2017 as in 2014, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020.
Furthermore, a study commissioned by the Plant Based Foods Association and The Good Food Institute reveals that the plant-based foods market topped $3.1 billion in sales last year.
More people enjoying vegan food is great news for farmed animals, who suffer through every day of their lives in the meat, dairy, and egg industries. Cows, pigs, chickens, and fish raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations; and violent slaughter.