Tyson Foods, the country’s largest meat producer, recently announced it had participated in Beyond Meat’s latest round of funding.
This is the second time Tyson has invested in the California-based vegan meat company. Last year, Tyson announced it had invested an undisclosed amount for a 5 percent stake.
Beyond Meat sells its delicious plant-based burger patties and other products at major grocery stores, such as Whole Foods Market, Kroger, Publix, Albertsons, and Safeway. Additionally, the Beyond Burger is sold at TGI Fridays, Veggie Grill, and other chain restaurants!
While Tyson’s investment may come as a shock to some, investing in a vegan company is a very savvy move for a company like Tyson. As veganism becomes more prominent, the meat industry is starting to see the writing on the wall: Its days are numbered. It can either invest in vegan businesses now or be out of business later.
Tyson CEO Tom Hayes recently told Fox Business, “Plant-based protein is growing almost, at this point, a little faster than animal-based, so I think the migration may continue in that direction.”
A newly commissioned study by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales. And the research firm Global Data reports that veganism in America has increased by 600 percent since 2014.
What’s more, the market research firm Grand View Research expects the wheat protein market to reach $2 billion by 2025, and Lux Research projects that plant-based proteins will make up a third of the global protein market by 2054.
This is great news for the countless animals who suffer horribly at factory farms. Despite being just as smart and sensitive as the dogs and cats we adore at home, cows, pigs, and chickens raised and killed for food are subjected to nightmarish abuses: excruciating mutilations, violent deaths, and nearly a lifetime of extreme confinement.
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