Meat-centric burger chain Bareburger has announced it will ditch its elk and wild boar patties and add the vegan Beyond Burger to the menu.
The Beyond Burger will join several other plant-based options, including a black bean burger, a quinoa patty, and the Impossible Burger, making Bareburger the first restaurant to offer both the Beyond and the Impossible burgers.
The good news doesn’t stop there. The Beyond Burger will be served with vegan American cheese, but be sure to swap the brioche bun for multigrain and hold the special sauce to enjoy a 100 percent vegan burger. Bareburger will roll out the Beyond Burger at its New York City restaurants, but the burger will be available at all 39 Bareburger locations by the end of February.
We’re truly living in a golden age of delicious vegan burgers, and their popularity is spreading. Recently, TGI Fridays announced it would offer the Beyond Burger at all its 465 locations. And last month, Food News Media reported that the Impossible Burger had outsold its meat-based competitors when sold alongside them. “The Impossible Burger is one of those rare menu items that brings new customers in the door and keeps them coming back,” says David Lee, Impossible Foods’ chief operating and financial officer. The plant-based burger is now sold at over 250 restaurants in 18 states.
But it’s not just burgers; vegan food is taking over. According to a study by the Plant Based Foods Association and The Good Food Institute, the plant-based foods market topped $3.1 billion in sales last year. And the research firm Global Data reported that veganism in America had increased by 600 percent since 2014.
This is great news for the countless animals who suffer at factory farms. Despite being just as smart and sensitive as the dogs and cats we adore at home, cows, pigs, and chickens raised and killed for food are victims of horrific abuse: from painful mutilations and restrictive confinement to violent handling and gruesome deaths.
What’s more, not a single federal law protects animals at factory farms. The Humane Methods of Slaughter Act pertains only to the slaughterhouse, providing no protection to farmed animals for most of their lives.
As the harsh realities of factory farming become more widely known, consumers are seeking plant-based alternatives to animal products. In fact, according to Lux Research, plant-based proteins are expected to make up a third of the protein market by 2054.