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By Ari Solomon - January 31, 2019 |
Pop icons and star couple Beyoncé and Jay-Z are so
passionate about vegan eating, they are offering their fans a
chance to win concert tickets for 30 years if fans incorporate more
plant-based food into their diets!
Beyoncé posted
the contest to her Instagram earlier today for her over 123 million
followers. “What is your Greenprint?” the caption read. She directed people to
click the link in her bio for a chance to win concert tickets “for life.”
The Greenprint is a website that encourages people to
incorporate more plant-based meals into their routines to help protect the
environment. It is also the name of a new vegan cookbook by Marco Borges
(Beyoncé’s trainer) with an introduction by Beyoncé and Jay-Z.
This isn’t the first time the über-famous couple has
championed vegan eating. Back in 2015, they
promoted the 22 Days Nutrition Challenge, which guides people through a course
in plant-based eating. They also launched their meal planner, an innovative
online service offering personalized vegan meal suggestions and recipes. More
recently, last year Beyoncé announced she
was eating vegan ahead of her performance at Coachella.
Celebrities have a huge platform, as millions of people look
to them for inspiration. So when a truly iconic couple like Beyoncé and Jay-Z
promote vegan eating, people take notice. As a result, people consume more
plant-based meals and fewer animal products.