A recent article in The
Atlantic highlighted Finless Foods,
a new Silicon Valley technology company that’s working on creating
seafood without harming any fish.
Atlantic highlighted Finless Foods,
a new Silicon Valley technology company that’s working on creating
seafood without harming any fish.
The company’s founders, Brian Wyrwas and Mike Selden, aim to
bring their clean seafood to market by 2019. The two met in college and, after
learning about the environmental impact of meat, decided to go vegetarian and work
on creating sustainable food options.
bring their clean seafood to market by 2019. The two met in college and, after
learning about the environmental impact of meat, decided to go vegetarian and work
on creating sustainable food options.
Wyrwas explains that they strive to reproduce “the sound,
sizzle, smell, and consistency of a fish fillet. The duo says their biggest
goal is to produce a clean meat version of bluefin tuna, one of the world’s
most desired fish, now severely threatened due to overfishing.
sizzle, smell, and consistency of a fish fillet. The duo says their biggest
goal is to produce a clean meat version of bluefin tuna, one of the world’s
most desired fish, now severely threatened due to overfishing.
Finless Foods isn’t alone in creating meat without
slaughter. Clean meat companies Clara Foods, New Wave Foods, and Memphis Meats are all working toward a
cruelty-free future. These companies should have market-ready products within
five years. And Finless Foods may be first. Wyrwas and Selden believe they can bring
their products to market faster than their competitors in the clean meat space
because, unlike land-animal cells that need to be kept warm, fish cells can be
stored and worked with at room temperature.
slaughter. Clean meat companies Clara Foods, New Wave Foods, and Memphis Meats are all working toward a
cruelty-free future. These companies should have market-ready products within
five years. And Finless Foods may be first. Wyrwas and Selden believe they can bring
their products to market faster than their competitors in the clean meat space
because, unlike land-animal cells that need to be kept warm, fish cells can be
stored and worked with at room temperature.
While these clean meat companies create products from animal
cells, others use only plant-based ingredients. And startups in both categories
have grabbed the attention of quite a few big names, including Bill Gates, Richard
Branson, Sergey Brin, and Eric Schmidt.
cells, others use only plant-based ingredients. And startups in both categories
have grabbed the attention of quite a few big names, including Bill Gates, Richard
Branson, Sergey Brin, and Eric Schmidt.
But philanthropists and tech giants aren’t the only ones
investing in the future of protein; major meat companies are also taking
notice. Tyson
Foods started a venture capital fund to invest in plant-based and
sustainable protein options, and Pinnacle Foods, the maker of Hungry
Man meals, bought Gardein. And just last month, Cargill invested in Memphis
Meats.
investing in the future of protein; major meat companies are also taking
notice. Tyson
Foods started a venture capital fund to invest in plant-based and
sustainable protein options, and Pinnacle Foods, the maker of Hungry
Man meals, bought Gardein. And just last month, Cargill invested in Memphis
Meats.
Commercial fisheries are one of the largest threats to fish
populations and vital aquatic ecosystems. But not only is fishing unsustainable;
it’s also unspeakably cruel, as a Mercy For Animals undercover investigation at
a fish slaughter facility revealed.
populations and vital aquatic ecosystems. But not only is fishing unsustainable;
it’s also unspeakably cruel, as a Mercy For Animals undercover investigation at
a fish slaughter facility revealed.
But you don’t have to wait for clean meat products to hit
the market to start helping animals. Millions of people have already switched
to a compassionate, sustainable, and healthy plant-based diet. Click here to get started!
the market to start helping animals. Millions of people have already switched
to a compassionate, sustainable, and healthy plant-based diet. Click here to get started!
