Movie industry legend James Cameron, who directed iconic films like Titanic and Aliens, has fallen hard for plant-based living. Cameron is so dedicated to protecting the environment that he intends to serve plant-based food to crew on the sets of all upcoming Avatar sequels.
According to the filmmaker’s wife, Suzy Amis Cameron, living a plant-based lifestyle is so important to them, it informs many of their financial decisions. The couple has been making environmentally friendly and vegan investments, such as investing in an organic farm in New Zealand and a Canadian company that makes protein concentrates from peas and lentils. Regarding investments in the market, one of their advisors, Barry Didato, went so far as to say, “Plant-based food is the internet in 1994. Amis Cameron explained:
From the moment we went plant-based, our world did a 180. … We started looking at our investments, our business opportunities. At this point, aside from Jim’s film work, they all go through a plant-based lens.
The Camerons even founded the Saskatchewan-based company Verdient Foods, “created to address the current and future global sustainable plant-based protein food demand. They have also extended their passion for veganism to their children. In 2006, Amis Cameron and her sister Rebecca started the Muse School, a solar-powered, zero-waste school that boasts the country’s first completely plant-based lunch program. Amis Cameron discussed some of the school’s guiding principles:
One person eating one plant-based meal a day for a year saves 200,000 gallons of water and the carbon equivalent of driving from Los Angeles to New York. … Every time they look at what they’re putting on their plates, they can make a difference. That’s really empowering.
And she’s right. The United Nations’ Intergovernmental Panel on Climate Change has warned of drought, rising sea levels, and extreme temperatures. One of the recommendations in the panel’s report is adopting a diet that uses fewer resources. Evidence shows us that raising animals for meat, eggs, and dairy uses 30 percent of the planet’s ice-free land and makes up nearly 15 percent of human-induced greenhouse gas emissions.
In spite of all this, the Camerons seem optimistic about the future. Amis Cameron said: “My husband’s a doomsday kind of guy. But we were walking on the beach … and he stopped and he said, ‘For the first time in my life I have hope.’
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