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Millennials Drive Demand for More Plant-Based Options at Restaurants

The Associated Press is highlighting the growing number of veg options at fast-casual restaurants. And the driving force behind these new meat-free options? Millennials.

According to AP, “More Americans are choosing foods based on the benefits—antioxidants, polyphenols, omega-3s—rather than based on what’s being left out—fat, sodium and carbohydrates, according to industry analysts. It’s a switch from an avoidance diet to an add-in diet. And these new chains are capitalizing on that change, giving vegetables and good-for-you grains top billing at the center of the plate.

In addition, the article explains that the number of people looking to eat more protein is decreasing, but there’s increasing interest in plant-based proteins.

Earlier this year, Marketwired showcased the growing interest in plant-based eating: “Growth of alternative protein sources is poised to accelerate, potentially claiming up to a third of the protein market by 2054, profoundly affecting agriculture, food technology, and end products, according to Lux Research.

As the popularity of vegan foods gains momentum, more and more delicious options are hitting store shelves all the time. But with the amazing variety of products already on the market, there’s never been a better time to ditch meat.

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