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Supermodel Karlie Kloss Grilled Up the Beyond Burger. Here’s Why That Matters.

This past week, supermodel and entrepreneur Karlie Kloss served up Beyond Burgers and showed them off in an Instagram story to her 7.5 million followers, according to Vogue.

The post came after a recent trip to the Beyond Meat factory in El Segundo, California, for a Kode with Klossy video piece. During her visit, Kloss learned how the Beyond Burger is made and how vegan food is better for the planet than meat. “As our global population continues to grow, we need more engineers creating out-of-the-box solutions to feed our planet, she said.

Kloss joins other notable celebrities, such as Leonardo DiCaprio, Jessica Alba, and LA Rams player Todd Gurley, interested in the delicious plant-based burger.

The wildly popular Beyond Burger debuted next to its meat-based counterparts in 2016 and is sold at thousands of restaurants and grocers. Recently, the company announced a partnership with A&W Canada, where the hot item is frequently sold out due to high demand.

To keep up, Beyond Meat opened a second production facility and hired hundreds of employees in Missouri. The state-of-the-art facility has high-efficiency lighting and new water recirculation, reducing water consumption by nearly 80 percent. The facility will allow the company to test new products and expand its line, increasing its manufacturing footprint more than threefold, from 30,000 to 100,000 square feet.

But Beyond Meat isn’t just taking over North America—sales in Hong Kong have quadrupled since this past April, and the company plans to distribute the Beyond Burger in 50 countries across six continents.

Beyond Meat’s rapid growth reflects the rising demand for vegan food. A recent study commissioned by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales.

What’s more, Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015 to 2020, potentially reaching $5.2 billion globally. And Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.

More people enjoying vegan food is great news for the billions of animals who suffer horribly at factory farms. Cows, pigs, and chickens raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; burns and amputations; and merciless slaughter.

Thankfully, with more and more delicious vegan products hitting the market, there’s truly never been a better time to switch to a compassionate vegan lifestyle.

Join the global movement against the destructive and cruel meat industry. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!