According to International Supermarket News, sales
of vegan cheese at Sainsbury’s supermarkets
have gone through the roof!
Sainsbury, a U.K.-based
chain, announced that sales of its vegan cheese have exceeded market predictions
by 300 percent. The company developed its seven varieties of vegan cheese
following research indicating that the dishes most longed for by shoppers with
allergens and other intolerances included pizza, cheese boards, and cheesecake.
The Daily Mail reports that the chain is
teaming up with Oxford University scientists to improve people’s health and
help fight climate change. Sainsbury plans
to rearrange its supermarket aisles to encourage shoppers to eat more
vegetables and less meat. The grocer may also place veg alternatives next to
meat packets and dispense vouchers to customers who buy vegetable products.
VegfestUK organizer
Tim Barford explains:
The growth in the vegan trade has been astronomical. We now need a dedicated trade event where only trade buyers and media can attend, ensuring maximum sales and exposure for vegan businesses in the UK, resulting in added accessibility for vegan consumers nationwide.
According to the Vegan Society, the number of vegans in the U.K. has increased by 360 percent in the past
decade.
Join the millions of
people ditching cruel, unhealthy, and unsustainable animal products in favor of a compassionate
vegan diet.
Click here to order your FREE Vegetarian
Starter Guide.