According to Bloomberg, the Campbell Soup Company has decided to join vegan food lobbying group the Plant Based Foods Association.
In the company’s statement, Campbell Fresh president Ed Carolan said:
We are committed to providing our consumers with food choices that meet their nutrition, well-being, and lifestyle needs. Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.
The Plant Based Foods Association, which launched early last year, works to bring together like-minded companies and promote their products. Campbell’s is now the largest company to join the association, and the company hopes the partnership will help increase access to and sales of its plant-based products.
This is definitely a wise business move for the iconic soup company given the increasing demand for vegan food.
Last month a study commissioned by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market topped $3.1 billion in sales. And the research firm Global Data reports that veganism in America has increased by 600 percent since 2014.
Additionally, Mintel found that the number of vegan products in Australia had increased by 92 percent since 2014, and Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.
This shift away from meat, dairy, and eggs is great news for the countless animals who suffer at factory farms. Cows, pigs, and chickens raised and killed for food are just as smart and sensitive as the dogs and cats we adore at home. But at factory farms, they’re subjected to unimaginable cruelties: extreme confinement, brutal mutilations, and violent deaths.