Category: researchblog

A/B Testing, Scripting, and Open Source Tools

In this post, we'll take you through a few important tools and concepts that help us at Mercy For Animals and that we think can also help you be a better advocate for farmed animals....

How to Subscribe to the Mercy For Animals Research Blog

If you love data and effective animal advocacy as much as we do, then you've probably wondered how you can be notified whenever we have a new post on our research blog here at Mercy For Animals....

How to Dominate Social Media

We want to make a difference for animals using social media, but how? In this post, we give you the rules for dominating social media for animal advocacy....

Which Vegan YouTube Channels Are Most Popular?

Which types of vegan YouTube channels are most popular? We analyzed the data for you!...

Which Farmed Fish Welfare Issues Does the Public Care Most About? (Activist Messaging)

Which farmed fish welfare issue is perceived as causing the most suffering? And which issue is most likely to prompt the public to demand change from major food companies? Answering these questions will allow us to create more persuasive materials in advocating for farm-raised fish....

Which Farmed Fish Welfare Issues Does the Public Care Most About? (Neutral Messaging)

The animal protection movement is in great need of research into effective fish advocacy tactics. Which farmed fish welfare issues generate the most public support? Does reading about these issues change someone's attitudes towards fish?...

Perceptions of Farmed Fish Intelligence and Ability to Feel Pain and Pleasure

In this study, we wanted to determine how people view the sentience of fish relative to other animal species, as well as to humans and to inanimate objects. How intelligent do people think fish are and how do they regard a fish’s ability to feel mental and physical pain or pleasure?...

Which Call to Action Should We Use in Pro-Vegetarian Videos?

Mercy For Animals almost always ends its viral videos with an on-screen call to action that encourages viewers to change their diets. Many viral videos from other groups do the same. But which call to action is best at inspiring changes in individual diets and attitudes?...

Which Kinds of Pro-Vegetarian Videos are Best at Inspiring Changes in Diets and Attitudes?

Are videos that contain cruelty footage more effective than videos focused on cute, happy animals? What about videos on vegan food options, or videos that compare our treatment of companion animals to our treatment of farmed animals?...

Welfare Reforms and Meat Consumption

A study by Mercy For Animals found that reading news articles about farmed animal welfare policy improvements makes people less interested in eating animal products....