On May 13, billboards near Walmart Brazil’s headquarters in Barueri turned heads with graphic images showing the suffering of hens at the company’s supplier farms. The same day, poster ads calling out Walmart lined Paulista Avenue in São Paulo. Just one week later, the company announced a commitment to eliminating eggs from caged hens in all Walmart stores in Brazil.
The impact for hens will be widespread and enormous. Walmart is the third-largest retailer in the country, operating 471 stores across 18 states.
We estimate that as many as 2.8 million birds will be impacted each year once the policy is implemented.
The Mercy For Animals ad campaign in May represents the tipping point of a hard-fought initiative. Two years of organized action—and the support of all of you—led to this point.