A full-page ad in Crain’s Chicago Business weekly newspaper called on McDonald’s CEO Steve Easterbrook to “do better for chickens.”
An open letter to McDonald’s, published in the Chicago Tribune, listed scores of food brands that have committed to meaningful animal welfare policies and asked why McDonald’s hasn’t. Another full-page ad in the Dallas Morning News urged the company to ban the worst chicken abuse.
As the company’s executives worked from their headquarters in Chicago, just days before hosting McDonald’s annual shareholders meeting in Dallas, mobile billboards displaying Mr. Easterbrook and suffering chickens circled the building.
At the same time, dozens of activists held signs and distributed flyers outside the building’s entrance.
Two huge inflatable chickens and Abby, our abused chicken mascot, caught the attention of passersby on Randolph Street in busy downtown Chicago throughout the week.