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You are a powerful voice for animals. Together, we are unstoppable!

Our Vision

Mercy For Animals’ vision is a world where animals are respected, protected, and free to pursue their own interests.


Mercy For Animals’ mission is to construct a compassionate food system by reducing suffering and ending exploitation of animals for food.

Our Core Values


Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture, aquaculture, and fishing. We hold one another and those who may not share our vision in our hearts.


Mercy For Animals aims to reduce the most suffering for the most animals. We evaluate and reevaluate our effectiveness. To optimize the impact of every donor dollar, we insist that our approach be data-driven, evidence-based, and maximally change-making.


Mercy For Animals holds animal abusers accountable. But we also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.

Global Mindedness

Mercy For Animals works wherever farmed animals suffer the most. Our solutions must be global while regionally sensitive and adaptive. We foster autonomy of our regional operations yet remain a unified force.


Mercy For Animals encourages inventiveness and fresh thinking. We evolve with the times and leverage new technologies to maximize our impact. We support cell-based foods and other revolutionary approaches to constructing a compassionate food system.


Ending animal exploitation for food is a monumental mission. Mercy For Animals collaborates with others working to end it, whether or not their values match ours. We reach across the table to help those who exploit animals for food find alternatives and reduce suffering.


Your monthly gift will bring hope to suffering animals.

"What keeps me focused is to remember that we are their only hope."

—Camilla, an undercover investigator in Brazil