According to Google’s annual survey of top-trending searches in Canada, the phrase “plant-based diet” was a leading search surge in the “Kitchen” category.
Similarly, NBC reported at the beginning of this year that Google searches for "vegan" had increased by 33 percent from 2015 to 2016 in the U.S. This is slightly higher than the increase from 2014 to 2015.
Google’s search statistics align with market research by other companies and organizations. For instance, leading hospitality consulting firm Baum + Whiteman recently predicted in its 2018 Food & Beverage Forecast that vegan food would be a megatrend of the coming year.
Also recently, a study commissioned by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales. And the research firm Global Data reports that veganism in America has increased by 600 percent since 2014.
Over the past decade, veganism has seen consistent growth as millennials—the world’s largest generation—purchase their own food. Concerned about the environment, animal welfare, and their health, this generation boasts more self-identifying vegetarians than any other, according to The New York Times.
The growth of veganism is great news for the countless animals who suffer horribly at factory farms. Despite being just as smart and sensitive as the dogs and cats we adore at home, cows, pigs, and chickens raised and killed for food are subjected to unimaginable cruelties: extreme confinement, brutal mutilations, and violent deaths.
Sounds horrifying, right? See for yourself.