Just in Time for Grilling Season, a Third of Americans Say They’re Ditching Meat for Vegan Options

According to Mintel’s 2018 Summer Food and Drink Trends report, veganism is on the rise. Researchers find that 33 percent of U.S. consumers plan to purchase more plant-based food products in the next year. The number’s even higher—37 percent—among millennials.

The report explains that specialty vegan foods are “reaching new heights” in taste and quality, with jackfruit products, creative veggie burgers, and innovative meat substitutes becoming all the rage for summer barbecues.

This is particularly true for the increasingly popular jackfruit, which people love for its meaty texture. In fact, plant-based company Upton’s Naturals recognizes that its jackfruit products significantly boost its overall sales. Company founder Dan Staackmann says, “Since our jackfruit launch, which seems to have kick started the jackfruit trend, our company has doubled its staff and grown overall by 300%.”


Over the past decade there’s been a global shift away from animal products. According to research firm Global Data, veganism in America increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015 to 2020, potentially reaching $5.2 billion globally.

What’s more, a recent study commissioned by the Plant Based Foods Association and The Good Food Institute revealed that the plant-based foods market had topped $3.1 billion in sales. And Lux Research expects plant-based proteins to make up a third of the global protein market by 2054.

More people enjoying vegan food is great news for the billions of animals who suffer horribly at factory farms. Cows, pigs, and chickens raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; burns and amputations; and merciless slaughter.

Don’t believe us? See for yourself.


Fortunately, by switching to a compassionate vegan lifestyle you can take a stand for animals, the environment, and your own health. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!