Kat Von D’s Beauty Pro Program Gives $40,000 to Mercy For Animals!

Kat Von D’s support of Mercy For Animals seems to know no bounds. Earlier this year, the celebrity and business owner announced her new Vegan Love eyeshadow palette that specifically benefits Mercy For Animals. For each special eyeshadow palette purchased, 20 percent of the retail price goes directly to our work saving animals.

Now, Kat Von D Beauty’s Pro Program, which provides exclusive discounts and benefits to member makeup artists, is donating $40,000 to Mercy For Animals! Kat Von D Beauty named Mercy For Animals its 2018 beauty Pro Program charity partner, promising to donate $5 for every Pro Program order—those donations sure added up!

“Mercy For Animals is honored to have the support of Kat Von D Beauty Pro Program members,” said Leah Garcés, president of Mercy For Animals. “We will use this generous donation to continue our work to end the greatest cause of suffering on the planet: the exploitation of animals for food."

Even better, Kat Von D Beauty will continue to support Mercy For Animals in 2019 with the Pro Program. What a great excuse to buy some cruelty-free makeup!

If you’re a professional or student makeup artist or hairstylist, you can join the Pro Program by submitting your application online. Membership benefits include pro-only products and early access, free U.S. and international shipping with no minimum, exclusive access to members-only experiences, and a 30% discount on all Kat Von D Beauty products purchased through KatVonDBeauty.com.

Not a professional makeup artist or stylist? You can still support Mercy For Animals—while treating yourself—by buying the Vegan Love eyeshadow palette. You can also thank Kat Von D for her continued support by tagging @katvondbeauty and #katvondbeautypro.


We are so grateful to Kat Von D not only for her generous financial support of Mercy For Animals but for donating her time to saving animals, attending our annual gala, and speaking at our all-vegan music festival, Circle V. Of course, giving isn’t just for celebrities! If you’re inspired by Kat Von D’s generosity, you can also support our lifesaving work by making a donation today.

  • Calf
  • Chicken
  • Piglet

Stand up. Speak out. Defend animals.

Join our mailing list to learn about action opportunities, Mercy For Animals news, and more!

Count Me In!