McDonald’s serves 26 million Americans every single day. So why is a plant-based burger still McMissing from the U.S. menu? McDonald’s is the biggest burger chain on Earth, yet they’ve left American diners behind. While competitors innovate, McDonald’s U.S. menus are stuck in the past. It’s time to ask them to do better!
McDonald’s serves 26 million Americans every single day.
So why is a plant-based burger still McMissing from the U.S. menu?
McDonald’s is the biggest burger chain on Earth, yet they’ve left American diners behind. While competitors innovate, McDonald’s U.S. menus are stuck in the past. It’s time for a plant-based patty!
It’s time to ask McDonald’s to do better!
Let’s prove to McDonald’s that American burger-lovers want delicious plant-based menu options too! Add your name to the McMissing from the Menu petition to send a collective message directly to McDonald’s leadership. Together, we can show them the massive market they are ignoring.
Thank you for Advocating for Kinder Options!
By taking a moment out of your day to advocate for a plant-based patty at McDonald’s, the largest burger chain in the U.S., you are helping to shape kinder menus one option at a time. Please share this petition with a friend who would also love to see a plant-based patty at McDonald’s!
Demand Plant-Based Options
The Problem:
There’s Something Major McMissing from McDonald’s Menus
McDonald’s operates over 40,000 locations across more than 100 countries. The United States holds the largest share with 13,786 locations spanning all 50 states, yet American guests are starved for plant-based options.
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
UK, Ireland, and Slovenia
The McPlant
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
Portugal
McVeggie, McVeggie Smoky
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
Netherlands
Meatless Crispy Chicken Teriyaki, Meatless Spicy Chicken Burger, Meatless Chicken Burger
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
India
Veg Surprise Burger, Veg Maharaja Mac, McAloo Tikki Crispy Veggie Burger, McVeggie
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
Canada
Spicy McVeggie, McVeggie
The protein is plant-based, but some toppings may need to be removed to make the wrap plant-based
France
McWrap Veggie
Proteins are plant-based, but some toppings may need to be removed to make the burger/wrap plant-based
Finland
McVeggie Spicy, McVeggie, Rye McVeggie, Creamy Chili Veggie, Vegan Burger, Veggie El Maco, McWrap Classic Veggie, McWrap El Maco Veggie
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
Denmark
McVeggie, McVeggie Spicy
Patties are plant-based, but some toppings may need to be removed to make the burger plant-based
Sweden
Veggie El Maco, Spicy McVeggie, McVeggie
Why a Plant-Based Burger from McDonald’s Matters
McDonald’s is the largest burger chain in the U.S. and globally in both location count and annual revenue. They reach nearly 90% of the U.S. population each year. With this massive scale, influence, and purchasing power, there is absolutely no excuse for McDonald’s to lag behind.
Numerous U.S. burger chains have successfully offered meatless and plant-based burgers for years. McDonald’s is actively losing the “veto vote” to Burger King, White Castle, Shake Shack, Bareburger, Fatburger, BurgerFi, Red Robin, Smashburger, and others.
McDonald’s has a global 2050 net zero GHG emissions target. By diversifying its protein portfolio to include more plant-based proteins, McDonald’s can meaningfully reduce its Scope 3 emissions related to meat and dairy.
A modern menu should be welcoming to everyone. Adding a plant-based patty to the menu is more inclusive of diners whose food choices align with dietary restrictions including allergies, different environmental or ethical factors, and religious or cultural backgrounds.
Fuel the Future of Food
Signing this petition is a powerful stand for change, but turning public pressure into lasting change takes ongoing support. Mercy For Animals depends on passionate advocates like you to drive the progress toward a compassionate and sustainable food system.
Your contribution helps our team build public pressure, influence corporate decision-makers and create a world where plant-based foods are the accessible, standard choice for everyone. Together, we are creating a better future for animals and the planet. Make a gift today to help turn this momentum into lasting change.
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