Moby Generously Donates New Album Proceeds to Charity, Including Mercy For Animals

Award-winning musician and producer Moby has sold 20 million records worldwide. And his new album, All Visible Objects, will not only get people dancing but help spare countless animals a lifetime of suffering. All of the album’s proceeds will go to charities and organizations working toward a more sustainable future for all life on Earth, and Mercy For Animals is honored to be one of the beneficiaries.

This is far from the first time Moby has raised money for worthy causes. He has donated proceeds from album sales, gigs, and even the sale of his New York home. Additionally, in 2015 Moby opened his 100 percent plant-based restaurant, Little Pine. On top of having delicious vegan food like biscuits and gravy, trumpet mushroom pot pie, and gingerbread cheesecake, the restaurant donates all profits to animal protection organizations.


Moby was inspired to go vegan over 30 years ago by his adopted cat Tucker, who opened the musician’s eyes to the complex mental and emotional lives of animals. In a Rolling Stone article, Moby reminisces about the day, as he sat on a couch with Tucker, that it all clicked:
I love this cat. I would do anything to protect him and make him happy and keep him from harm. He has four legs and two eyes and an amazing brain and an incredibly rich emotional life. I would never in a trillion years think of hurting this cat. So why am I eating other animals who have four (or two) legs, two eyes, amazing brains, and rich emotional lives?
Last year at Mercy For Animals’ 20th Anniversary Gala in Los Angeles, Moby described fighting for animal rights as his life’s work: “First and foremost I love animals, but even if I didn’t—even if I didn’t even like animals—I still think that every sentient being has the right to its own life.”


You don’t need to release award-winning albums or open your own restaurant to make a difference for animals! Choosing compassion is as easy as adding more plant-based food to your lifestyle. Get meal ideas with our FREE Vegetarian Starter Guide, and check out our Pinterest page for thousands of recipes.
  • Calf
  • Chicken
  • Piglet

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