Early this year, the U.S. Department of Agriculture drafted new dietary guidelines for Americans, which will be finalized in the coming months. Updated every five years, these guidelines provide recommendations for how to eat healthfully, and have the potential to drastically shape how and what America eats.
There’s speculation that for the first time in its history, the USDA will recommend Americans cut back on meat to help curb climate change.
“Investors shouldn't underestimate the potential effect of this on the meat industry, even though the general public is notoriously resistant to any sort of health or diet-related advice from the government, Nasdaq magazine reports.
“Annual per capita red meat consumption in the U.S. fell 15% to 101 pounds in the past 10 years, according to the U.S. Department of Agriculture. … And the downward consumption trend could soon accelerate, with major negative implications for the meat industry.”
With meat on the decline, the growing market for plant-based food is quickly taking its place. Wealthy investors like Bill Gates are taking an interest in veg companies, and billionaire Li Ka-shing gave $23 million to Hampton Creek and took part in a $75 million investment in Impossible Foods.
As the popularity of meat wanes, more and more delicious animal-free options are hitting store shelves all the time. But with the amazing variety of products already on the market, there’s never been a better time to ditch meat.
Visit ChooseVeg.com today to learn more.