New “Nightmare King Burger From BK Is a Nightmare for Animals, the Planet, and Your Health

Burger King rolled out a new seasonal burger called the Nightmare King. Made up of a quarter pound of beef, a chicken fillet, American cheese, and bacon on a green sesame seed bun, the sandwich is supposedly “clinically proven to induce nightmares. But the truth is, this burger is actually a nightmare for animals, the planet, and those who eat it.

The fast-food company worked with Paramount Trials and Florida Sleep & Neuro Diagnostic Services to sleep-test 100 people for 10 nights. Scientists claim that eating the burger before bed makes it 3.5 times more likely that you’ll have a bad dream. But maybe these nightmares are triggered by remorse from eating a product of such blatant cruelty and destruction. Don’t think so? Keep reading.

For starters, the Nightmare King is an environmental disaster. Raising animals for food is one of the leading causes of climate change, deforestation, and water pollution. In fact, raising animals for food produces more greenhouse gas than all the cars, planes, and other forms of transportation combined. According to the Food and Agriculture Organization of the United Nations, carbon dioxide emissions from raising farmed animals make up about 15 percent of global human-induced emissions, with beef and milk production as the leading culprits.

There is no such thing as “sustainable meat. And all the facts show that plant-based alternatives to meat, dairy, and eggs take a mere fraction of the resources to produce as their animal-based counterparts.

In addition to hurting the planet, this sandwich hurts your health. Countless studies prove that plant-based foods are significantly healthier than animal products. Scientists have shown that a plant-based diet reduces one’s risk of cancer, heart disease, diabetes, and obesity. In fact, a recent study from Harvard Medical School found that at least one-third of early deaths could be prevented if everyone switched to a plant-based diet.

What’s more, researchers at the Mayo Clinic found that long-term vegetarians lived on average 3.6 years longer than their meat-eating counterparts.

Lastly, the cruelty involved in making this burger is a nightmare for farmed animals. From the cows brutally killed for the beef patties and the chickens violently shackled upside down and cut open at the throat for the fillet to the calves ripped from mother cows for the cheese and the pigs kept in extreme confinement and slaughtered for the bacon, the animal suffering required to make the Nightmare King is truly horrifying.

Cows, pigs, and chickens raised and killed for food are subjected to intense and horrendous abuse: gruesome mutilations; cramped confinement and overcrowding; and violent, bloody slaughter. If we treated just one dog or cat the way the meat, dairy, and egg industries treat billions of animals, we’d be behind bars for animal abuse.


So if you claim to care about your health, the planet, or animals, don’t cause nightmares—switch to a sustainable, healthy, and compassionate vegan diet. Order your FREE Vegetarian Starter Guide today.