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New Surveys Prove People All Around the World Are Going Vegan

Whether to protect their health, the planet, or animals, people all around the world are ditching animal products in favor of a vegan diet. But don’t just take our word for it; look at these facts and surveys.

According to a recent survey by comparethemarket.com and Gresham College professor Carolyn Roberts, the number of U.K. residents who have gone vegan has spiked over the past two years. In fact, the data shows that around 3.5 million now identify as vegan, a whopping 7 percent of the total U.K. population.

Like the U.K., Australia is seeing an increase in plant-based diets. According to the Food Revolution Network, between 2014 and 2016, the number of food products launched in Australia carrying a vegan claim rose by 92 percent.

Germany is also one of the fastest-growing places for veganism, in large part due to the country’s interest in animal welfare and environmental protection. A 2016 study based on 2008–2011 data estimated that 4.3 percent of Germans between 18 and 79 identified as vegetarian, with the majority between 18 and 29. Compare that to 3.3 percent of the U.S. population.

The wave of people ditching animal products in favor of a healthy, sustainable, and compassionate vegan diet is impossible to ignore. The research firm Global Data reports that veganism in America increased by 600 percent between 2014 and 2017, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent from 2015, potentially reaching $5.2 billion globally by 2020.

But why is veganism suddenly everywhere? It’s part of a cultural shift toward more just and sustainable practices. Over the past decade, veganism has seen consistent growth as millennials—now the world’s largest generation—purchase their own food. Concerned about health, the environment, and animal welfare, this generation boasts more self-identifying vegetarians than any other, according to The New York Times.

More people enjoying vegan food is great news for the billions of animals who suffer at factory farms. Cows, pigs, chickens, and fish raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations; and violent slaughter.

Sounds terrible, right? See for yourself.


Thankfully, with more and more delicious vegan products hitting the market, there’s truly never been a better time to switch to a compassionate vegan lifestyle.

Join the global movement against the destructive and cruel meat industry. Click here to get started. And check out our Pinterest page for thousands of recipe ideas!