According to a recent Wall Street Journal report, only one in five millennials aged 18 to 34 has ever tried a McDonald’s Big Mac.
While the New York Daily News claims this is because they prefer “better-for-you” burger joints, it’s certainly worth noting that this could also be because so many millennials don’t even eat meat.
Although McDonald’s claims to target the largest generation in history, it’s clear that millennials aren’t biting the fast-food giant’s bait. This generation boasts more vegetarian members than any previous one.
According to The New York Times, “An estimated 12 percent of millennials say they are ‘faithful vegetarians,’ compared with 4 percent of Gen X’ers and 1 percent of baby boomers.”
If McDonald’s wants to attract millennials, it would do best to follow in the footsteps of Ikea and White Castle, which have both added meatless versions of signature dishes to their menus.