Tyson Foods, the largest meat producer in the United States, recently announced a new product line called Green Street, which will feature ready-to-eat, protein-rich plant-based meal bowls.
Tom Hayes, the company’s president and CEO, said:
Tyson Foods is transforming from a company with a strong heritage in chicken to a modern food company that is challenging the industry status quo. Consumers expect more from food companies today, and we’re up for the challenge.
Tyson reiterated its commitment to supporting vegan protein through Tyson Ventures, the company’s recently formed investment arm. In 2016, Tyson Ventures made an undisclosed investment in plant-based protein company Beyond Meat. What’s more, last year Hayes said, “Plant-based protein is growing almost, at this point, a little faster than animal-based, so I think the migration may continue in that direction.”
Just last month, Tyson Foods invested in clean meat company Memphis Meats. This was the second time a major meat producer backed the company. The first was Cargill, which made history last year with its landmark investment. Memphis Meats is known for creating real beef burgers without cows and the world’s first chicken and duck meat without animal slaughter.
Meat producers can no longer ignore the wave of people ditching animal products in favor of a healthy, sustainable, and compassionate vegan diet. The research firm Global Data reports that veganism in America has increased by 600 percent since 2014, and Allied Market Research predicts that the meat substitute market will grow 8.4 percent over the next three years, potentially reaching $5.2 billion globally by 2020.
More people enjoying vegan food is great news for the billions of animals who suffer at factory farms. Cows, pigs, chickens, and fish raised and killed for food are subjected to unthinkable cruelties: tiny, filthy cages; horrific mutilations; and violent slaughter.
Sounds terrible, right? See for yourself.