Social Impact
We raise awareness, empower people to make compassionate food choices,
and inspire a global community of activists.
A major shift toward plant-based eating is happening. Consumers
increasingly reach for vegan products. Grocery stores line shelves with meat and dairy alternatives, and
plant-based foods are rapidly gaining market share. Even major meat producers are investing in plant
proteins.
Through grassroots outreach, one-on-one support, celebrity influence, and the power of
social media, we open eyes and hearts to the suffering animals endure at factory farms and slaughterhouses.
And we empower people with the information and tools they need to create a kinder future for animals.
Building a Movement
Our eye-opening videos,
inspiring stories, and enticing vegan recipes receive billions of views each year, sparking massive
change.
ChooseVeg.com, our website
devoted to making plant-based eating easier and more accessible, provides practical information and
one-on-one support to move people toward vegan eating.
Hundreds of thousands
of people worldwide receive direct support each year from our vegetarian support specialists.
MFA’s grassroots
advocacy reaches millions of people through pro-vegan guides, video screenings, and more. Join our volunteer team today.
MFA collaborates
with an amazing group of celebrities and online influencers dedicated to using their platforms to
advocate for animals.
Get Started
Keep me updated on volunteer opportunities, MFA news, and more.
By the Numbers
9.5 Million
social media followers
3 Billion
impressions each year of MFA’s Facebook content
2 Million
annual blog visitors
250 Million
views each year of MFA’s online videos
2 Million
pledges to go vegetarian last year
220,000+
one-on-one interactions with MFA’s veg support team
612,000
pro-vegan leaflets distributed last year
5,000+
volunteers on the Hen Heroes team taking online actions for animals
