A Future for All

2022–2024 Strategy

A Future for All

2022–2024 Strategy

Mercy For Animals believes that a world without industrial animal agriculture is possible—if we work together to create it. Imagine a world in which we nourish ourselves with food that is kind to animals and sustainable for the planet and all who share it. We envision a world in which eating is an act of compassion, in which no one is exploited or forced to exploit another.

Our vision


is a world where animals are respected, protected, and free.

Our mission


is to end industrial animal agriculture by constructing a just and sustainable food system.

Our Core Values

Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture, aquaculture, and fishing. We hold one another and those who may not share our vision in our hearts.

Mercy For Animals aims to reduce the most suffering for the most animals. We evaluate and reevaluate our effectiveness. To optimize the impact of our supporters’ investment in our work, we insist that our approach be data-driven, evidence-based, and maximally change-making.

Mercy For Animals holds those who uphold systems of exploitation accountable. But we also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.

Mercy For Animals encourages inventiveness and fresh thinking. We evolve with the times and leverage new technologies to maximize our impact.

Mercy For Animals works wherever farmed animals suffer most. We believe that the most effective work is founded on regional perspectives and local diversity, innovation, and leadership. Our regional offices operate with autonomy, yet we remain a unified force.

Mercy For Animals strives for justice by analyzing power structures, redistributing power and resources, and removing barriers of access to our organization, movement, and mission. Promoting greater equity within and beyond our organization and movement will equip individuals and communities to thrive in advancing our shared mission.

Ending industrial animal agriculture is a monumental mission. Mercy For Animals collaborates with others working to build a more just and equitable way to feed the world, whether or not their backgrounds and experiences match ours. We reach across the table to help those who exploit animals for food find alternatives and reduce suffering.

Our Approach

We have three core approaches:
Making alternatives to animal-based meat, eggs, and dairy as attractive and accessible as possible.
Making animal products less competitive and less attractive to consumers, food producers, and policymakers.
The true costs of industrially produced animal products have been concealed from the public or externalized onto animals, the environment, and communities. We expose and shift these costs such that they are no longer borne by the most vulnerable.
Reducing suffering for the animals in our current food system for as long as it exists.
Play Video

Our Priorities

In the next three years, Mercy For Animals will make more headway in our mission to end industrial animal agriculture and construct a just and sustainable global food system. To this end, we have identified five organizational priorities:

Decrease the number of animals in the food system
Reduce suffering for farmed animals who are trapped in the food system
Build people power and increase public awareness to drive change
Develop solutions that speed the transition from industrial animal agriculture
Create a thriving internal culture and strong infrastructure



These priorities will guide Mercy For Animals in all our current and future regions of operation. In accordance with our core values of equity and global mindedness, each regional team has set its own strategy.



These priorities will guide Mercy For Animals in all our current and future regions of operation. In accordance with our core values of equity and global mindedness, each regional team has set its own strategy.

Our Regional Strategies

Track Our Progress

We will vigorously measure and publicly share progress toward the goals outlined in our three-year strategic plan through our Global Impact Center.

Become a Monthly Supporter

Your monthly gift will bring hope to suffering animals.

“What keeps me focused is to remember that we are their only hope.”

—Camilla, an undercover investigator in Brazil

Accredited Charity bbb.org
2021 Standout Charity Animal Charity Evaluators
Great Nonprofits 2021 Top-rated Nonprofit
Guidestart Platinum Transparency 2021
1% For The Planet Nonprofit Partner

Mercy For Animals, a 501(c)(3) nonprofit organization, is highly recognized as one of the world’s most effective charities working to end the exploitation of animals for food.

Join us.