By now you’ve probably heard of Impossible Foods and its bleeding vegan burger. Well, last week, the company released its first sustainability report, and the data is truly mind-blowing.
The report highlights the environmental impact of the company’s plant-based meat when compared with animal-based products. The Impossible Burger uses 75 percent less water and 95 percent less land. It also produces 87 percent less greenhouse gas than a beef burger. Furthermore, by eating this vegan burger, you save 75 square feet of land for wildlife.
In an interview with the San Francisco Chronicle, CEO Patrick Brown spoke about the company’s environmentally focused mission, explaining, “The prime objective is to minimize the environmental footprint. It’s a hell of a lot better than growing a cow.”
Major meat companies are also jumping on board. Just last year, Tyson Foods, one of the largest meat producers in the country, started a venture capital fund to invest in plant-based and sustainable protein options.
More people than ever are learning about how factory farming hurts animals and our planet. As a result, consumers are searching for plant-based alternatives. In fact, according to Lux Research, plant-based proteins are expected to make up a third of the protein market by 2054.
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