New Mercy For Animals

Same Fight for Animals

Mercy For Animals

Strategy
2019

Mercy For Animals exists to end the greatest cause of suffering on the planet: the exploitation of animals for food, in particular, industrial animal agriculture, aquaculture, and fishing.

These forms of food production not only cause egregious animal suffering but have detrimental effects on the planet and people.

Mercy For Animals is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.

View our 2019–2021 strategic plan.

Our Vision

Mercy For Animals’ vision is a world where animals are respected, protected, and free to pursue their own interests.

Our
Mission


Mercy For Animals’ mission is to construct a compassionate food system by reducing suffering and ending exploitation of animals for food.

Our Core Values

Compassion

Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture, aquaculture, and fishing. We hold one another and those who may not share our vision in our hearts.

Impact

Mercy For Animals aims to reduce the most suffering for the most animals. We evaluate and reevaluate our effectiveness. To optimize the impact of every donor dollar, we insist that our approach be data-driven, evidence-based, and maximally change-making.

Integrity

Mercy For Animals holds animal abusers accountable. But we also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.

Global Mindedness

Mercy For Animals works wherever farmed animals suffer the most. Our solutions must be global while regionally sensitive and adaptive. We foster autonomy of our regional operations yet remain a unified force.

Innovation

Mercy For Animals encourages inventiveness and fresh thinking. We evolve with the times and leverage new technologies to maximize our impact. We support cell-based foods and other revolutionary approaches to constructing a compassionate food system.

Collaboration

Ending animal exploitation for food is a monumental mission. Mercy For Animals collaborates with others working to end it, whether or not their values match ours. We reach across the table to help those who exploit animals for food find alternatives and reduce suffering.

Our Approach

Mercy For Animals has established three key areas of focus necessary for achieving our mission and vision. These three pathways work together to create our impact: corporate engagement, government engagement, and movement capacity building.

These three focus areas will be the pillars of Mercy For Animals and guide our work for the foreseeable future. Our goals are as follows:

Drive and ensure enforcement of legislation, regulations, and government policies that reduce suffering of animals used for food and enable increased market share of plant-based and cell-based foods

Drive and ensure enforcement of corporate policies that reduce suffering of animals used for food and enable increased market share of plant-based and cell-based foods

Build the capacity, scale, and breadth of the animal protection movement so that it is inclusive, diverse, empowered, and well-equipped to achieve our mission

We will also vigorously measure and publicly share progress toward our goals outlined in our three-year strategic plan through our Global Impact Center.

BECOME AN INVESTIGATOR ALLY

Your monthly gift will bring hope to suffering animals.

"What keeps me focused is to remember that we are their only hope."

—Camilla, an undercover investigator in Brazil