New Mercy For AnimalsSame Fight for Animals
Mercy For Animals
Strategy
2019
Mercy For Animals exists to end one of the greatest causes of suffering on the planet: the exploitation of animals for food, in particular, industrial animal agriculture, aquaculture, and fishing.
These forms of food production not only cause egregious animal suffering but have detrimental effects on the planet and people.
Mercy For Animals is dedicated to eradicating this cruel food system and replacing it with one that is not just kind to animals but essential for the future of our planet and all who share it.
Our Vision
Mercy For Animals’ vision is a world where animals are respected, protected, and free to pursue their own interests.
Our
Mission
Mercy For Animals’ mission is to construct a compassionate food system by reducing suffering and
ending exploitation of animals for food.
Our Core Values
Compassion
Our circle of compassion is wide. It encompasses not only animals but all victims of industrial animal agriculture, aquaculture, and fishing. We hold one another and those who may not share our vision in our hearts.
Impact
Mercy For Animals aims to reduce the most suffering for the most animals. We evaluate and reevaluate our effectiveness. To optimize the impact of every donor dollar, we insist that our approach be data-driven, evidence-based, and maximally change-making.
Integrity
Mercy For Animals holds animal abusers accountable. But we also hold ourselves accountable—to the utmost standards and to our word. We give credit where credit is due, and we value transparency.
Global Mindedness
Mercy For Animals works wherever farmed animals suffer the most. Our solutions must be global while regionally sensitive and adaptive. We foster autonomy of our regional operations yet remain a unified force.
Innovation
Mercy For Animals encourages inventiveness and fresh thinking. We evolve with the times and leverage new technologies to maximize our impact. We support cell-based foods and other revolutionary approaches to constructing a compassionate food system.
Collaboration
Ending animal exploitation for food is a monumental mission. Mercy For Animals collaborates with others working to end it, whether or not their values match ours. We reach across the table to help those who exploit animals for food find alternatives and reduce suffering.
Our Approach
Mercy For Animals has established three key areas of focus necessary for achieving our mission and vision. These three pathways work together to create our impact: corporate engagement, government engagement, and movement capacity building.
These three focus areas will be the pillars of Mercy For Animals and guide our work for the foreseeable future. Our goals are as follows:
Drive and ensure enforcement of legislation, regulations, and government policies that reduce suffering of animals used for food and enable increased market share of plant-based and cell-based foods
Drive and ensure enforcement of corporate policies that reduce suffering of animals used for food and enable increased market share of plant-based and cell-based foods
Build the capacity, scale, and breadth of the animal protection movement so that it is inclusive, diverse, empowered, and well-equipped to achieve our mission
We will also vigorously measure and publicly share progress toward our goals outlined in our three-year strategic plan through our Global Impact Center.
Become a Monthly Supporter
Your monthly gift will bring hope to suffering animals.
“What keeps me focused is to remember that we are their only hope.”
—Camilla, an undercover investigator in Brazil