The Veganuary campaign set a new record this year with a quarter-million sign-ups. This is more people than have signed up for the campaign in its past four years combined!
Having started in the U.K., Veganuary now has a global presence. Countries in which it is active include India, Russia, Australia, and Japan. But in the U.K., Veganuary is truly an event. In fact, this year restaurants and supermarkets in the U.K. stepped up and vigorously participated in the campaign. Restaurant chain Pizza Hut introduced a vegan pie featuring jackfruit; Papa John’s offered vegan cheese on its menu for the first time; and supermarket giant Sainsbury’s announced they were moving 26 plant-based meat and fish alternatives into their meat section. Even McDonald’s offered a vegan Happy Meal!
In 2018, Veganuary saw more than 150,000 people participate in its plant-based challenge, and what’s even more exciting is that more than 60 percent of those participants said they would stay vegan on a post-campaign survey. Many claimed that during the month of cutting out animal products they had learned a lot about the cruelty involved in animal agriculture as well as its detrimental effects on the environment. Many expressed that eating vegan was easier than they expected as well.
Vegan challenges are a powerful way to introduce people to plant-based eating. And more plant-based meals being consumed means less animal suffering. From painful mutilations to cruel confinement and brutal slaughter, animals exploited for food suffer lives of misery and deprivation.
See for yourself.
Thankfully, the movement of people choosing delicious plant-based foods over cruel animal products has never been stronger. Be one of the millions who are making the conscious choice to eat vegan. For help, visit our ChooseVeg website and get recipe ideas, tips, and nutritional information. And be sure to check out our Pinterest page for tons of vegan meal inspiration.