Fooled Everyone
Take Action
Kroger hides behind a “Fresh for Everyone” image while bankrolling extreme cruelty.
Behind Kroger’s friendly façade is a multi-billion-dollar lie.
After fooling the public with a 100% cage-free pledge, they’ve chosen to leave millions of hens trapped behind bars.
Kroger claims to care about animal welfare, but the hidden cost is eggs from a substandard, filthy system. Pull back the curtain on Kroger’s dark reality.
Tell Kroger: Stop Caging Hens!
Typical Factory Farm
Behind the Mask: Kroger’s Rotten Practices
Kroger once promised a 100% cage-free future.
Today, Kroger has backtracked, sentencing millions of hens to a life on cold wire floors, with no end in sight.
Kroger rakes in billions in profits while hens continue to suffer.
The Truth Behind the “Fresh”
Kroger’s “Fresh for Everyone” slogan stops at the cage door. Customers shouldn’t be forced to buy into cruelty because a rich corporation refuses to keep its word. Don’t let Kroger’s marketing mask the misery.
Kroger Is Falling Behind
While Kroger backtracks, competitors like Food Lion are proving that a transparent path to eliminating cages is possible.
Peeling Back the Truth for Kroger’s Hens
Tom Woollard | We Animals | Typical Factory Farm
Life on Wire:
For a caged hen in Kroger’s supply chain, “freshness” doesn’t exist. She spends her entire life on a cold wire floor, never once touching the ground.
Selene Magnolia Gatti | We Animals | Typical Factory Farm
Total Confinement:
Trapped in a space smaller than a sheet of paper, she can’t run, jump, or even spread her wings.
Typical Factory Farm
Physical and Mental Torture:
Behind bars, she suffers extreme stress and boredom, enduring physical pain while Kroger profits from her misery.
Cages for Everyone? Not on Our Watch.
With nearly a dozen subbrands, including Kroger Marketplace, Mariano’s, and Harris Teeter, Kroger is America’s largest traditional grocer. They have the resources and the billions to end this confinement.
Affordability isn’t the problem—Kroger’s priorities are.
Every hen deserves a life outside a cage. It’s time Kroger delivered on their promise.
No more fooling customers. Demand 100% cage-free now.
